Which baby hair care brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Johnson’s, Johnson’s Baby and Pigeon for baby hair care. Johnson’s is named by 3 of 5 assistants.
What the data says
Johnson’s (Kenvue) is the baby hair care brand AI assistants recommend most in Thailand, taking 16.3% of all recommendation points across 5 assistants. Johnson’s Baby follows with 16% and Pigeon is third with 13.3%.
The top spot is close: only 0.3 points separate Johnson’s and Johnson’s Baby, so a small change in how either brand is described online could flip the order.
DeepSeek and Grok put Johnson’s first, while ChatGPT favours Johnson’s Baby, Claude favours Kodomo and Gemini favours Johnson’s Baby.
The top five brands hold 68% of recommendations out of 16 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Johnson’s | Kenvue | 16.3% | – | 35 | 105 | – | 105 |
| 2 | Johnson’s Baby | Kenvue | 16% | 105 | 60 | – | 75 | – |
| 3 | Pigeon | Pigeon | 13.3% | 36 | 60 | 20 | 8 | 75 |
| 4 | Kodomo | Lion Corporation | 13.3% | 70 | 85 | – | 44 | – |
| 5 | Mustela | Laboratoires Expanscience | 8.8% | – | 32 | 40 | – | 60 |
| 6 | D-nee | D-nee | 8.5% | 65 | – | – | 62 | – |
| 7 | Baby Bright | Beauty Community | 5% | – | – | 75 | – | – |
| 8 | Babi Mild | Osotspa | 4.7% | – | – | – | 70 | – |
| 9 | Cetaphil | Galderma | 3.5% | – | – | 52 | – | – |
| 10 | Chicco | Artsana | 2.4% | – | – | – | – | 36 |
| 11 | Enfa | Reckitt | 2.2% | – | – | – | 33 | – |
| 12 | Aveeno | Kenvue | 2.1% | – | 16 | – | – | 16 |
| 13 | Sebamed Baby | Sebapharma | 2.1% | 24 | – | – | – | 8 |
| 14 | Lactacyd | Sanofi | 0.8% | – | 12 | – | – | – |
| 15 | Gaia | Gaia Skin Naturals | 0.5% | – | – | 8 | – | – |
| 16 | Pureen | Pureen | 0.5% | – | – | – | 8 | – |
Questions about AI baby hair care recommendations
- Which baby hair care brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Johnson’s Baby most often for baby hair care in Thailand. Across all assistants, Johnson’s leads with 16.3% of recommendations.
- Which baby hair care brand is improving fastest in Thailand?
- Babi Mild has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Hair Care: AI rankings by country
Covers: Conditioner Products, Hair Care Combos, Shampoo Products.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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