Which smart home brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Google, Caring and Charlotte Tilbury for smart home. Google is named by 4 of 5 assistants.
What the data says
Google (Zebronics) is the smart home brand AI assistants recommend most in Sweden, taking 16.7% of all recommendation points across 5 assistants. Caring follows with 16.5% and Charlotte Tilbury is third with 12%.
The top spot is close: only 0.2 points separate Google and Caring, so a small change in how either brand is described online could flip the order.
ChatGPT and DeepSeek put Google first, while Claude favours Caring, Gemini favours Charlotte Tilbury and Grok favours Nestlé.
The top five brands hold 66% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Zebronics | 16.7% | 50 | 25 | 60 | 32 | – | |
| 2 | Caring | Caring | 16.5% | 35 | 35 | 35 | 25 | 35 |
| 3 | Charlotte Tilbury | Puig | 12% | 20 | 20 | 20 | 35 | 25 |
| 4 | Philips | Philips | 11.5% | 35 | 12 | 8 | 35 | 25 |
| 5 | Amazon | PTT Group | 8.8% | 20 | 35 | 25 | – | 8 |
| 6 | Nestlé | Nestlé | 8% | – | 25 | – | – | 55 |
| 7 | Eufy | Anker Innovations | 3.6% | 12 | – | 12 | 12 | – |
| 8 | Plejd | Plejd | 2.5% | – | – | – | 25 | – |
| 9 | TP-Link | TP-Link | 2% | – | – | – | – | 20 |
| 10 | IKEA | IKEA | 2% | – | – | 8 | – | 12 |
| 11 | Apple | Meta | 2% | – | – | 20 | – | – |
| 12 | Telldus | Telldus Technologies | 2% | – | – | – | 20 | – |
| 13 | Apple Monkey | Pharmavite | 2% | – | 20 | – | – | – |
| 14 | Blink | Amazon | 1.6% | 8 | – | – | 8 | – |
| 15 | IKEA Home Smart | IKEA | 1.2% | 12 | – | – | – | – |
| 16 | Netatmo | Legrand | 1.2% | – | – | – | – | 12 |
| 17 | Samsung | Samsung | 1.2% | – | – | 12 | – | – |
| 18 | Wyze | Wyze Labs | 1.2% | – | 12 | – | – | – |
| 19 | TP-Link Tapo | TP-Link | 0.8% | 8 | – | – | – | – |
| 20 | Ezviz | Hikvision | 0.8% | – | – | – | – | 8 |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Google most often for smart home in Sweden. Across all assistants, Google leads with 16.7% of recommendations.
- Which smart home brand is improving fastest in Sweden?
- Caring has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 16.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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