Which diet & sports nutrition brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Starbucks, MM Sports and MyProtein for diet & sports nutrition. Starbucks is named by 3 of 5 assistants.
What the data says
Starbucks is the diet & sports nutrition brand AI assistants recommend most in Sweden, taking 10.4% of all recommendation points across 5 assistants. MM Sports follows with 7% and MyProtein is third with 6.2%.
Starbucks's lead over MM Sports is 3.4 points, a clear advantage in how AI shortlists the category.
Grok puts Starbucks first, while ChatGPT favours Gainomax, Claude favours Gatorade, DeepSeek favours MM Sports and Gemini favours Nutrilett.
The top five brands hold 34% of recommendations out of 53 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Starbucks | Starbucks | 10.4% | 43 | – | – | 35 | 130 |
| 2 | MM Sports | MM Sports | 7% | – | – | 140 | – | – |
| 3 | MyProtein | THG | 6.2% | – | 25 | 8 | – | 90 |
| 4 | Nutramino | Glanbia | 5% | – | – | 100 | – | – |
| 5 | Optimum Nutrition | Glanbia | 5% | 20 | 35 | 12 | 20 | 12 |
| 6 | Nutrilett | Orkla | 4.5% | 55 | – | – | 35 | – |
| 7 | Gatorade | PepsiCo | 3.6% | 12 | 35 | – | – | 25 |
| 8 | Resorb | Nestlé | 3.5% | 35 | – | – | 35 | – |
| 9 | Slim Fast | Glanbia | 3.5% | – | 35 | – | – | 35 |
| 10 | Tyngre | Tyngre | 3.4% | – | – | 60 | 8 | – |
| 11 | Gainomax | Norrmejerier | 3.1% | 62 | – | – | – | – |
| 12 | Barebells | Vitamin Well Group | 3% | 60 | – | – | – | – |
| 13 | Bulk Nutrients | Bulk Nutrients | 3% | – | – | – | – | 60 |
| 14 | Clif | Mondelez | 2.8% | – | 35 | 12 | – | 8 |
| 15 | Herbalife | Herbalife | 2.2% | 32 | 12 | – | – | – |
| 16 | Celsius | Celsius Holdings | 1.8% | – | – | – | 35 | – |
| 17 | Ensure | Abbott | 1.6% | 8 | – | – | – | 24 |
| 18 | Holistic | Holistic Sweden | 1.4% | 16 | – | 12 | – | – |
| 19 | PowerBar | Premier Nutrition | 1.4% | – | 20 | 8 | – | – |
| 20 | Better | Better | 1.2% | 25 | – | – | – | – |
Questions about AI diet & sports nutrition recommendations
- Which diet & sports nutrition brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Gainomax most often for diet & sports nutrition in Sweden. Across all assistants, Starbucks leads with 10.4% of recommendations.
- Which diet & sports nutrition brand is improving fastest in Sweden?
- MM Sports has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Diet & Sports Nutrition: AI rankings by country
Covers: Energy Boosters, Hydration Supplements, Muscle Support Supplements, Weight Loss Aids.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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