Which camera, photo & video brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend DJI, GoPro and Sony for camera, photo & video. DJI is named by 5 of 5 assistants.
What the data says
DJI (SJCAM) is the camera, photo & video brand AI assistants recommend most in Sweden, taking 20% of all recommendation points across 5 assistants. GoPro follows with 11.7% and Sony is third with 11.6%.
DJI's lead over GoPro is 8.3 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts DJI first.
The top five brands hold 61% of recommendations out of 18 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | DJI | SJCAM | 20% | 60 | 60 | 60 | 60 | 60 |
| 2 | GoPro | Meta | 11.7% | 35 | 35 | 35 | 35 | 35 |
| 3 | Sony | Sony Group Corporation | 11.6% | 37 | 20 | 33 | 37 | 47 |
| 4 | Canon | Garmin | 11% | 35 | 35 | 35 | 35 | 25 |
| 5 | Nikon | Fitbit | 7% | 20 | 25 | 20 | 20 | 20 |
| 6 | Insta360 | ViewSonic | 6.7% | 20 | 20 | 20 | 20 | 20 |
| 7 | Parrot | Meta | 6% | 25 | 25 | 20 | – | 20 |
| 8 | Autel | Parrot | 4.7% | – | 20 | 25 | – | 25 |
| 9 | Fujifilm | Amazfit | 4% | 12 | 12 | 12 | 12 | 12 |
| 10 | Holy Stone | Marshall | 3.8% | 8 | 8 | 8 | 25 | 8 |
| 11 | Akaso | Anker | 3.2% | 8 | 12 | 12 | 8 | 8 |
| 12 | Skydio | Skydio | 2.4% | 12 | 12 | 12 | – | – |
| 13 | Panasonic | Meta / Ray-Ban | 2.1% | 8 | 8 | 8 | 8 | – |
| 14 | Potensic | Hubsan | 2.1% | – | – | – | 20 | 12 |
| 15 | Autel Robotics | Autel Robotics | 1.9% | 20 | – | – | 8 | – |
| 16 | Ryze | Ryze Tech | 0.8% | – | – | – | 12 | – |
| 17 | Leica | Harman Kardon | 0.5% | – | – | – | – | 8 |
| 18 | Apeman | Apeman | 0.5% | – | 8 | – | – | – |
Questions about AI camera, photo & video recommendations
- Which camera, photo & video brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends DJI most often for camera, photo & video in Sweden. Across all assistants, DJI leads with 20% of recommendations.
- Which camera, photo & video brand is improving fastest in Sweden?
- GoPro has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 11.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Camera, Photo & Video: AI rankings by country
Covers: Action Cameras, Digital Cameras, Drones.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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