Which dog food & care brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Royal Canin, Bozita and Pedigree for dog. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the dog food & care brand AI assistants recommend most in Sweden, taking 15.3% of all recommendation points across 5 assistants. Bozita follows with 10.5% and Pedigree is third with 9.5%.
Royal Canin's lead over Bozita is 4.8 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude and Grok put Royal Canin first, while DeepSeek favours Bozita and Gemini favours Bozita.
The top five brands hold 48% of recommendations out of 32 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 15.3% | 35 | 35 | 35 | 20 | 105 |
| 2 | Bozita | Doggy AB | 10.5% | 25 | 25 | 52 | 35 | 20 |
| 3 | Pedigree | Mars | 9.5% | 35 | 35 | 25 | 35 | 12 |
| 4 | Greenies | Mars | 6.9% | 20 | 20 | 35 | 8 | 20 |
| 5 | Aptus | Orion | 6.3% | 35 | 35 | – | 25 | – |
| 6 | Svenska DjurApoteket | Svenska DjurApoteket | 5.7% | 25 | 25 | – | 35 | – |
| 7 | Hill’s | Colgate-Palmolive | 5.1% | 12 | 12 | 20 | 12 | 20 |
| 8 | Purina One | Nestlé | 4.3% | 20 | 20 | 25 | – | – |
| 9 | Nutramax | Nutramax Laboratories | 4% | – | – | 35 | – | 25 |
| 10 | Doggyman | DoggyMan H.A. Co., Ltd. | 3.3% | 25 | 25 | – | – | – |
| 11 | Purina | Nestlé | 3.3% | – | – | – | – | 50 |
| 12 | Nutrolin | Nutrolin | 2.7% | 20 | 20 | – | – | – |
| 13 | Dogman | Dogman | 2.5% | – | – | 12 | 25 | – |
| 14 | Virbac | Virbac | 2.4% | 12 | 12 | – | – | 12 |
| 15 | Vet’s Best | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 16 | Magnusson | Magnusson Petfood | 1.7% | – | – | – | 25 | – |
| 17 | FourFriends | Doggy AB | 1.6% | 12 | 12 | – | – | – |
| 18 | Zesty Paws | H&H Group | 1.3% | – | – | 12 | – | 8 |
| 19 | 2nd Own | Generic | 1.3% | – | – | – | 20 | – |
| 20 | Norsk Dyrehelse | Norsk Dyrehelse | 1.3% | – | – | – | 20 | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Royal Canin most often for dog food & care in Sweden. Across all assistants, Royal Canin leads with 15.3% of recommendations.
- Which dog food & care brand is improving fastest in Sweden?
- Aptus has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 6.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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