Which cat food & care brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Royal Canin, Bozita and Dreamies for cat. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the cat food & care brand AI assistants recommend most in Sweden, taking 13.7% of all recommendation points across 5 assistants. Bozita follows with 10.7% and Dreamies is third with 7.5%.
Royal Canin's lead over Bozita is 3 points, a clear advantage in how AI shortlists the category.
Grok puts Royal Canin first, while ChatGPT favours Bozita, Claude favours Bozita, DeepSeek favours Bozita and Gemini favours Bozita.
The top five brands hold 46% of recommendations out of 32 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 13.7% | 20 | 20 | 35 | 25 | 105 |
| 2 | Bozita | Doggy AB | 10.7% | 35 | 35 | 44 | 35 | 12 |
| 3 | Dreamies | Mars | 7.5% | 35 | 35 | 35 | – | 8 |
| 4 | Aptus | Orion | 7% | 35 | 35 | – | 35 | – |
| 5 | Whiskas | Mars | 6.8% | 25 | 25 | – | 32 | 20 |
| 6 | Svenska DjurApoteket | Svenska DjurApoteket | 5% | 25 | 25 | – | 25 | – |
| 7 | Vitakraft | Vitakraft | 4.9% | 20 | 20 | 8 | 25 | – |
| 8 | Mjau | Doggy AB | 4% | 20 | 20 | – | 20 | – |
| 9 | Nutramax | Nutramax Laboratories | 4% | – | – | 35 | – | 25 |
| 10 | Inaba | Inaba Pet Food | 3.3% | 25 | 25 | – | – | – |
| 11 | Purina | Nestlé | 3.3% | – | – | – | – | 50 |
| 12 | Purina One | Nestlé | 3.3% | 12 | 12 | 25 | – | – |
| 13 | Nutrolin | Nutrolin | 2.7% | 20 | 20 | – | – | – |
| 14 | Hill’s | Colgate-Palmolive | 2.7% | – | – | 20 | – | 20 |
| 15 | Virbac | Virbac | 2.4% | 12 | 12 | – | – | 12 |
| 16 | Catisfactions | Mars | 2.3% | – | – | – | 35 | – |
| 17 | Temptations | Mars | 1.7% | – | – | 25 | – | – |
| 18 | Vet’s Best | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 19 | Greenies Feline | Mars | 1.3% | – | – | 20 | – | – |
| 20 | GimCat | Gimborn | 1.3% | – | – | – | 20 | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Bozita most often for cat food & care in Sweden. Across all assistants, Royal Canin leads with 13.7% of recommendations.
- Which cat food & care brand is improving fastest in Sweden?
- Aptus has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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