Which otc medicines brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Alvedon, Otrivin and Swisse for otc medicines. Alvedon is named by 4 of 5 assistants.
What the data says
Alvedon (Haleon) is the otc medicines brand AI assistants recommend most in Sweden, taking 8% of all recommendation points across 5 assistants. Otrivin follows with 6.5% and Swisse is third with 5.6%.
The top spot is close: only 1.5 points separate Alvedon and Otrivin, so a small change in how either brand is described online could flip the order.
DeepSeek puts Alvedon first, while ChatGPT favours Otrivin, Claude favours Swisse, Gemini favours Samarin and Grok favours Otrivin.
The top five brands hold 29% of recommendations out of 72 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Alvedon | Haleon | 8% | 35 | – | 70 | 35 | 60 |
| 2 | Otrivin | Haleon | 6.5% | 55 | – | 12 | 25 | 70 |
| 3 | Swisse | H&H Group | 5.6% | – | 140 | – | – | – |
| 4 | Ipren | Kenvue | 5.1% | 25 | 8 | 25 | 25 | 45 |
| 5 | Samarin | Bayer | 3.8% | 25 | – | 35 | 35 | – |
| 6 | Melatonin | Generic | 3.8% | 35 | 25 | – | – | 35 |
| 7 | Panodil | Haleon | 3.7% | 8 | – | 45 | 20 | 20 |
| 8 | Imodium | Johnson & Johnson | 3.6% | – | 25 | 25 | 20 | 20 |
| 9 | Claritin | Bayer | 2.9% | 25 | – | – | 35 | 12 |
| 10 | Cetirizine | Generic | 2.8% | – | 25 | 25 | – | 20 |
| 11 | Loratadine | Generic | 2.6% | – | 20 | 20 | – | 25 |
| 12 | Bisolvon | Sanofi | 2.5% | 35 | – | 8 | 20 | – |
| 13 | Gaviscon | Reckitt | 2.3% | 12 | 12 | 8 | – | 25 |
| 14 | Novalucol | Karo Healthcare | 2.2% | 35 | – | 20 | – | – |
| 15 | Dimor | Generic | 1.8% | 20 | – | – | 25 | – |
| 16 | Treo | Perrigo | 1.6% | 12 | – | 12 | 8 | 8 |
| 17 | Valerina | Sanofi | 1.6% | – | – | 20 | 20 | – |
| 18 | Bafucin | Teva | 1.5% | 25 | – | – | 12 | – |
| 19 | Kestine | Almirall | 1.5% | – | – | 12 | 25 | – |
| 20 | Buscopan | Sanofi | 1.4% | – | – | – | – | 35 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Otrivin most often for otc medicines in Sweden. Across all assistants, Alvedon leads with 8% of recommendations.
- Which otc medicines brand is improving fastest in Sweden?
- Swisse has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 5.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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