Which snacks & sweets brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Marabou, Haribo and Cloetta for snacks & sweets. Marabou is named by 5 of 5 assistants.
What the data says
Marabou (Mondelez) is the snacks & sweets brand AI assistants recommend most in Sweden, taking 11.5% of all recommendation points across 5 assistants. Haribo follows with 7.8% and Cloetta is third with 7.7%.
Marabou's lead over Haribo is 3.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, Gemini and Grok put Marabou first, while Claude favours Bepanthen and DeepSeek favours Cloetta.
The top five brands hold 39% of recommendations out of 37 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Marabou | Mondelez | 11.5% | 55 | 12 | 43 | 60 | 60 |
| 2 | Haribo | Haribo | 7.8% | 35 | 35 | 25 | 25 | 35 |
| 3 | Cloetta | Cloetta | 7.7% | 32 | – | 45 | 60 | 16 |
| 4 | Estrella | Henkel | 6% | 25 | – | 25 | 35 | 35 |
| 5 | Lindt | Lindt & Sprüngli | 5.6% | 20 | 35 | 12 | 20 | 25 |
| 6 | Woolworths | Woolworths Group | 5.3% | 35 | – | 35 | 25 | 12 |
| 7 | Oreo | Mondelez | 5.2% | 35 | – | 35 | – | 35 |
| 8 | Malaco | Cloetta | 5% | 25 | – | 35 | 20 | 20 |
| 9 | Pringles | Kellanova | 4.6% | 20 | 20 | 12 | 20 | 20 |
| 10 | Ballerina | Orkla | 3.6% | 12 | – | 20 | 20 | 20 |
| 11 | Fazer | Fazer | 3% | 33 | – | 20 | 8 | – |
| 12 | Lay's | PepsiCo | 3% | – | 35 | – | – | 25 |
| 13 | Göteborgs Kex | Orkla | 3% | – | – | 25 | 35 | – |
| 14 | Doritos | PepsiCo | 2.9% | 12 | 25 | 8 | 12 | – |
| 15 | Lu | Mondelez | 2.8% | 8 | 20 | 12 | 8 | 8 |
| 16 | Bepanthen | Bayer | 2% | – | 40 | – | – | – |
| 17 | Göteborgs | Orkla | 1.9% | 25 | – | – | – | 12 |
| 18 | Skittles | Mars | 1.9% | – | – | 12 | – | 25 |
| 19 | Lotus Herbals | Lotus Herbals | 1.8% | – | 35 | – | – | – |
| 20 | Ferrero Rocher | Ferrero | 1.6% | – | 25 | 8 | – | – |
Questions about AI snacks & sweets recommendations
- Which snacks & sweets brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Marabou most often for snacks & sweets in Sweden. Across all assistants, Marabou leads with 11.5% of recommendations.
- Which snacks & sweets brand is improving fastest in Sweden?
- Oreo has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 5.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Snacks & Sweets: AI rankings by country
Covers: Biscuits & Cookies, Candy & Confectionery, Chips & Crisps, Chocolate.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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