Is Burt's Bees recommended by AI? Visibility across 5 assistants and 17 countries
Burt's Bees appears in 27 AI brand rankings across 17 countries and is the #1 recommendation in 3. It is named by 5 AI assistants, with its strongest position #1 for lip care in United States (33% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Lip Care | United States | 33% | 5 of 5 |
| #1 | Lip Care | Canada | 33% | 5 of 5 |
| #1 | Lip Care | Sweden | 19% | 4 of 5 |
| #2 | Lip Care | Australia | 21% | 3 of 5 |
| #2 | Lip Care | Netherlands | 19.8% | 5 of 5 |
| #2 | Baby Diapers | France | 18.8% | 4 of 5 |
| #2 | Lip Care | Global | 14.1% | 5 of 5 |
| #3 | Baby Hair Care | Canada | 13.2% | 3 of 5 |
| #3 | Lip Care | Philippines | 12% | 3 of 5 |
| #3 | Lip Care | Vietnam | 12% | 3 of 4 |
| #3 | Lip Care | Spain | 11.8% | 3 of 5 |
| #4 | Lip Care | Italy | 13.4% | 3 of 5 |
| #4 | Lip Care | Poland | 8.6% | 2 of 5 |
| #4 | Lip Care | Indonesia | 6.4% | 2 of 5 |
| #5 | Lip Care | Germany | 9.8% | 3 of 5 |
| #5 | Lip Care | South Korea | 7.2% | 2 of 4 |
| #5 | Baby Skin Care | Canada | 6.8% | 3 of 5 |
| #5 | Baby Wipes | France | 4.8% | 2 of 5 |
| #7 | Lip Care | France | 7% | 1 of 5 |
| #8 | Lip Care | China | 4.8% | 3 of 4 |
| #8 | Lip Care | Japan | 3.2% | 2 of 5 |
| #11 | Baby Skin Care | United States | 2.6% | 2 of 5 |
| #13 | Baby Hair Care | United States | 1.3% | 1 of 5 |
| #13 | Baby Diapers | Global | 0.9% | 4 of 5 |
| #18 | Hair Care | Canada | 1.7% | 5 of 5 |
| #18 | Maternal Care | United States | 1.3% | 2 of 5 |
| #18 | Baby Skin Care | United Kingdom | 0.6% | 1 of 5 |
Questions people ask
- Is Burt's Bees recommended by ChatGPT?
- Yes. ChatGPT names Burt's Bees in at least one of the 27 rankings where it appears.
- Where does AI rank Burt's Bees highest?
- #1 for lip care in United States, with 33% of AI recommendations. Its broadest support is in Lip Care (United States), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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