Which vitamin & supplement brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Davitamon, Lucovitaal and Orthica for vitamins. Davitamon is named by 4 of 5 assistants.
What the data says
Davitamon (Perrigo) is the vitamin & supplement brand AI assistants recommend most in Netherlands, taking 20.1% of all recommendation points across 5 assistants. Lucovitaal follows with 13.3% and Orthica is third with 12.8%.
Davitamon's lead over Lucovitaal is 6.8 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Grok put Davitamon first, while Claude favours Swisse and Gemini favours Lucovitaal.
The top five brands hold 60% of recommendations out of 54 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Davitamon | Perrigo | 20.1% | 456 | – | 335 | 103 | 315 |
| 2 | Lucovitaal | PK Benelux | 13.3% | 336 | – | 237 | 228 | – |
| 3 | Orthica | Orthica | 12.8% | 400 | – | 72 | 52 | 245 |
| 4 | Solgar | Nestlé | 7.8% | 248 | 185 | – | 8 | 28 |
| 5 | Swisse | H&H Group | 5.9% | 32 | 320 | – | – | – |
| 6 | Centrum | Haleon | 5.1% | 98 | 12 | 20 | 25 | 152 |
| 7 | Nature's Bounty | Nestlé | 3.9% | – | 235 | – | – | – |
| 8 | Vitals | Vitals | 3.7% | – | – | 124 | – | 96 |
| 9 | Kruidvat | A.S. Watson | 2.5% | – | – | – | 153 | – |
| 10 | Nutricia | Danone | 2.3% | 16 | 52 | 35 | 35 | – |
| 11 | Herbalife | Herbalife | 2.2% | 110 | 25 | – | – | – |
| 12 | Ensure | Abbott | 2.2% | 70 | 35 | – | – | 25 |
| 13 | Holland & Barrett | Holland & Barrett | 1.9% | – | – | 108 | 8 | – |
| 14 | Priorin | Bayer | 1.8% | 70 | – | – | 35 | – |
| 15 | XXL Nutrition | XXL Nutrition | 1.6% | 74 | – | 20 | – | – |
| 16 | A.Vogel | Bioforce | 1.3% | – | – | – | 70 | 8 |
| 17 | Body & Fit | Glanbia | 0.9% | – | – | 12 | 45 | – |
| 18 | Myfoodie | Gambol Pet Group | 0.8% | 50 | – | – | – | – |
| 19 | XLS Medical | Perrigo | 0.7% | – | – | – | 8 | 35 |
| 20 | Stackers | NVE Pharmaceuticals | 0.6% | – | – | – | 35 | – |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Davitamon most often for vitamin & supplement in Netherlands. Across all assistants, Davitamon leads with 20.1% of recommendations.
- Which vitamin & supplement brand is improving fastest in Netherlands?
- Swisse has the strongest momentum among challengers: AI names it first in 8 of 14 answers where it appears, while holding 5.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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