Which vitamin & supplement brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend HealthKart, Himalaya and Carbamide Forte for vitamins. HealthKart is named by 4 of 5 assistants.
What the data says
HealthKart is the vitamin & supplement brand AI assistants recommend most in India, taking 16.2% of all recommendation points across 5 assistants. Himalaya follows with 14.4% and Carbamide Forte is third with 6.9%.
The top spot is close: only 1.8 points separate HealthKart and Himalaya, so a small change in how either brand is described online could flip the order.
DeepSeek and Gemini put HealthKart first, while ChatGPT favours Himalaya, Claude favours Vitamin B Complex and Grok favours Himalaya.
The top five brands hold 46% of recommendations out of 87 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | HealthKart | HealthKart | 16.2% | 150 | 36 | 335 | 287 | – |
| 2 | Himalaya | Himalaya Wellness | 14.4% | 214 | – | 113 | 86 | 307 |
| 3 | Carbamide Forte | Carbamide Forte | 6.9% | – | – | 202 | 142 | – |
| 4 | Dabur | Dabur | 4.5% | – | – | – | 37 | 190 |
| 5 | Patanjali | Patanjali Ayurved | 4% | 24 | – | – | – | 177 |
| 6 | OZiva | OZiva | 3.9% | 105 | – | 40 | 52 | – |
| 7 | Shelcal | Torrent Pharma | 2.7% | 70 | – | – | 20 | 47 |
| 8 | Kapiva | Kapiva | 2.6% | 111 | – | – | 20 | – |
| 9 | Ensure | Abbott | 2.6% | 25 | 35 | 35 | – | 35 |
| 10 | MuscleBlaze | Honasa Consumer | 2.3% | – | – | 12 | 103 | – |
| 11 | Nature's Bounty | Nestlé | 1.8% | – | – | 89 | – | – |
| 12 | Blackmores | Blackmores | 1.7% | – | – | – | – | 84 |
| 13 | Centrum | Haleon | 1.7% | 35 | – | 20 | 8 | 20 |
| 14 | Supradyn | Bayer | 1.6% | – | 20 | 25 | – | 35 |
| 15 | Revital | Sun Pharma | 1.6% | 33 | – | – | 20 | 25 |
| 16 | Himalayan Organics | Himalayan Organics | 1.2% | – | – | – | 60 | – |
| 17 | Vitamin B Complex | Generic | 1.2% | – | 60 | – | – | – |
| 18 | Herbalife | Herbalife | 1.1% | 37 | – | 20 | – | – |
| 19 | Calcimax | Meyer Organics | 0.9% | 45 | – | – | – | – |
| 20 | Baidyanath | Baidyanath Group | 0.9% | 32 | – | – | – | 12 |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in India?
- ChatGPT recommends Himalaya most often for vitamin & supplement in India. Across all assistants, HealthKart leads with 16.2% of recommendations.
- Which vitamin & supplement brand is improving fastest in India?
- Ensure has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 2.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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