Is Holland & Barrett recommended by AI? Visibility across 5 assistants and 3 countries
Holland & Barrett appears in 3 AI brand rankings across 3 countries and is the #1 recommendation in 1. It is named by 5 AI assistants, with its strongest position #1 for vitamin & supplement in United Kingdom (17.6% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Vitamins | United Kingdom | 17.6% | 5 of 5 |
| #13 | Vitamins | Netherlands | 1.9% | 2 of 5 |
| #19 | Vitamins | UAE | 1.4% | 1 of 5 |
Questions people ask
- Is Holland & Barrett recommended by ChatGPT?
- Yes. ChatGPT names Holland & Barrett in at least one of the 3 rankings where it appears.
- Where does AI rank Holland & Barrett highest?
- #1 for vitamin & supplement in United Kingdom, with 17.6% of AI recommendations. Its broadest support is in Vitamins (United Kingdom), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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