Which vitamin & supplement brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Blackmores, Centrum and Sakatonik for vitamins. Blackmores is named by 5 of 5 assistants.
What the data says
Blackmores is the vitamin & supplement brand AI assistants recommend most in Indonesia, taking 25.7% of all recommendation points across 5 assistants. Centrum follows with 7.4% and Sakatonik is third with 4.6%.
Blackmores's lead over Centrum is 18.3 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Blackmores first.
The top five brands hold 46% of recommendations out of 88 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blackmores | Blackmores | 25.7% | 247 | 325 | 252 | 140 | 320 |
| 2 | Centrum | Haleon | 7.4% | 107 | 50 | 8 | – | 203 |
| 3 | Sakatonik | Dexa Medica | 4.6% | – | – | 232 | – | – |
| 4 | Nature's Way | Schwabe Group | 3.9% | – | 76 | – | – | 121 |
| 5 | Herbalife | Herbalife | 3.9% | 57 | 60 | 60 | 20 | – |
| 6 | Enervon | United Laboratories | 3.7% | – | 12 | 138 | 35 | – |
| 7 | Ensure | Abbott | 3.5% | 35 | 35 | 35 | 35 | 35 |
| 8 | Swisse | H&H Group | 3% | – | 150 | – | – | – |
| 9 | Kalbe | Kalbe Farma | 2.7% | – | – | – | – | 136 |
| 10 | Nature's Bounty | Nestlé | 2.5% | – | – | 98 | 8 | 20 |
| 11 | DHC | DHC Corporation | 1.6% | 82 | – | – | – | – |
| 12 | Caltrate | Haleon | 1.5% | 33 | – | 8 | 12 | 20 |
| 13 | Nutrimax | Kalbe Farma | 1.3% | 66 | – | – | – | – |
| 14 | CDR | Bayer | 1.2% | – | – | – | 60 | – |
| 15 | IMBO | Kalbe Farma | 1.1% | – | – | 56 | – | – |
| 16 | WRP | Nutrifood | 1.1% | 35 | – | – | 20 | – |
| 17 | Kirkland | Costco | 1% | – | 8 | 24 | – | 20 |
| 18 | Nature Made | Otsuka Pharmaceutical | 1% | 20 | 28 | – | – | – |
| 19 | Redoxon | Bayer | 1% | 48 | – | – | – | – |
| 20 | Natur-E | Darya-Varia | 0.9% | 12 | – | – | 35 | – |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Blackmores most often for vitamin & supplement in Indonesia. Across all assistants, Blackmores leads with 25.7% of recommendations.
- Which vitamin & supplement brand is improving fastest in Indonesia?
- Ensure has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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