Which vitamin & supplement brands do AI assistants recommend in Turkey? Q4 2026
In Turkey, AI assistants most often recommend Solgar, Nature's Bounty and Centrum for vitamins. Solgar is named by 4 of 5 assistants.
What the data says
Solgar (Nestlé) is the vitamin & supplement brand AI assistants recommend most in Turkey, taking 10.7% of all recommendation points across 5 assistants. Nature's Bounty follows with 9.3% and Centrum is third with 6.2%.
The top spot is close: only 1.4 points separate Solgar and Nature's Bounty, so a small change in how either brand is described online could flip the order.
ChatGPT, Claude and DeepSeek put Solgar first, while Gemini favours Nature Made and Grok favours Nature's Bounty.
The top five brands hold 35% of recommendations out of 82 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Solgar | Nestlé | 10.7% | 116 | 92 | 280 | 48 | – |
| 2 | Nature's Bounty | Nestlé | 9.3% | – | 82 | – | 59 | 324 |
| 3 | Centrum | Haleon | 6.2% | 43 | 35 | 20 | 35 | 177 |
| 4 | GNC | GNC | 4.4% | 35 | 40 | 91 | – | 53 |
| 5 | Healthy Care | Nature’s Care | 4.1% | – | – | 207 | – | – |
| 6 | Nature Made | Otsuka Pharmaceutical | 3.9% | 96 | 12 | – | 88 | – |
| 7 | Kirkland | Costco | 2.9% | – | – | 105 | 40 | – |
| 8 | Sundown | Nestlé | 2.7% | – | – | 136 | – | – |
| 9 | Ensure | Abbott | 2.6% | 35 | – | 35 | 35 | 25 |
| 10 | Hydroxycut | Iovate Health Sciences | 2.3% | 8 | 25 | – | 47 | 35 |
| 11 | One A Day | Bayer | 2.1% | 25 | 25 | – | 45 | 12 |
| 12 | Nature’s Bounty | Nestlé | 2.1% | 57 | – | 48 | – | – |
| 13 | Optimum Nutrition | Glanbia | 2% | 20 | 20 | – | 25 | 35 |
| 14 | Caltrate | Haleon | 1.8% | 45 | – | – | – | 47 |
| 15 | Viviscal | Church & Dwight | 1.7% | 35 | – | – | 25 | 25 |
| 16 | Nutrafol | Nutraceutical Wellness Inc. | 1.6% | 25 | – | – | 35 | 20 |
| 17 | Nordic Naturals | Nordic Naturals | 1.6% | 55 | – | – | 25 | – |
| 18 | Renew Life | Nestlé | 1.6% | 8 | – | – | 35 | 35 |
| 19 | Aroma Natural | Generic | 1.4% | – | 70 | – | – | – |
| 20 | Orgain | Nestlé | 1.4% | 12 | 25 | – | 12 | 20 |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Turkey?
- ChatGPT recommends Solgar most often for vitamin & supplement in Turkey. Across all assistants, Solgar leads with 10.7% of recommendations.
- Which vitamin & supplement brand is improving fastest in Turkey?
- Ensure has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 2.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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