Which vitamin & supplement brands do AI assistants recommend in Malaysia? Q4 2026
In Malaysia, AI assistants most often recommend Blackmores, Swisse and Centrum for vitamins. Blackmores is named by 5 of 5 assistants.
What the data says
Blackmores is the vitamin & supplement brand AI assistants recommend most in Malaysia, taking 27.7% of all recommendation points across 5 assistants. Swisse follows with 8.3% and Centrum is third with 7.7%.
Blackmores's lead over Swisse is 19.4 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Blackmores first.
The top five brands hold 54% of recommendations out of 58 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blackmores | Blackmores | 27.7% | 263 | 315 | 234 | 255 | 320 |
| 2 | Swisse | H&H Group | 8.3% | 20 | 134 | – | 32 | 227 |
| 3 | Centrum | Haleon | 7.7% | 115 | 50 | 35 | 25 | 158 |
| 4 | Kordel's | Kordel’s International | 6% | – | 24 | 182 | 92 | – |
| 5 | Herbalife | Herbalife | 4.2% | 72 | 60 | 60 | 20 | – |
| 6 | Kinohimitsu | Kinohimitsu | 3.9% | 72 | 63 | – | 60 | – |
| 7 | Ensure | Abbott | 3.5% | 35 | 35 | 35 | 35 | 35 |
| 8 | Nature's Way | Schwabe Group | 3% | – | 65 | – | – | 84 |
| 9 | Bio-Life | PharmaCare | 2.9% | – | – | – | 147 | – |
| 10 | Kirkland | Costco | 2.8% | – | 8 | 120 | – | 12 |
| 11 | VitaHealth | VitaHealth | 2.4% | – | – | 118 | – | – |
| 12 | Appeton | Kotra Pharma | 2% | 101 | – | – | – | – |
| 13 | Caltrate | Haleon | 1.8% | 37 | – | 43 | – | 12 |
| 14 | Amway | Amway | 1.6% | 33 | – | 20 | 25 | – |
| 15 | 21st Century | 21st Century HealthCare | 1.5% | – | – | – | 73 | – |
| 16 | Nutra-Life | Vitaco | 1.2% | 61 | – | – | – | – |
| 17 | DHC | DHC Corporation | 1% | 44 | – | 8 | – | – |
| 18 | Seven Seas | Procter & Gamble | 1% | 24 | – | – | 24 | – |
| 19 | MuscleTech | Iovate Health Sciences | 0.9% | – | – | 20 | 25 | – |
| 20 | Nature's Bounty | Nestlé | 0.9% | – | – | 24 | – | 20 |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Malaysia?
- ChatGPT recommends Blackmores most often for vitamin & supplement in Malaysia. Across all assistants, Blackmores leads with 27.7% of recommendations.
- Which vitamin & supplement brand is improving fastest in Malaysia?
- Ensure has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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