Which vitamin & supplement brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend Doppelherz, Orthomol and Abtei for vitamins. Doppelherz is named by 5 of 5 assistants.
What the data says
Doppelherz (Queisser Pharma) is the vitamin & supplement brand AI assistants recommend most in Germany, taking 30% of all recommendation points across 5 assistants. Orthomol follows with 12.4% and Abtei is third with 11.6%.
Doppelherz's lead over Orthomol is 17.6 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Doppelherz first.
The top five brands hold 63% of recommendations out of 65 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Doppelherz | Queisser Pharma | 30% | 290 | 320 | 350 | 192 | 350 |
| 2 | Orthomol | Orthomol | 12.4% | 164 | – | 125 | 158 | 174 |
| 3 | Abtei | Omega Pharma | 11.6% | 121 | – | 212 | 20 | 227 |
| 4 | Vitasprint | Pfizer | 4.3% | – | 215 | – | – | – |
| 5 | Altapharma | Rossmann | 4.2% | – | – | 209 | – | – |
| 6 | Nature's Bounty | Nestlé | 4.1% | – | 205 | – | – | – |
| 7 | Centrum | Haleon | 3.5% | 57 | 12 | 8 | 20 | 77 |
| 8 | Tetesept | MCM Klosterfrau | 3% | 60 | – | 40 | 48 | – |
| 9 | Priorin | Bayer | 2.9% | 35 | – | 20 | 70 | 20 |
| 10 | Ensure | Abbott | 1.6% | 25 | 35 | – | – | 20 |
| 11 | Solgar | Nestlé | 1.5% | – | 76 | – | – | – |
| 12 | Fresubin | Fresenius Kabi | 1.3% | 35 | – | 8 | 20 | – |
| 13 | Almased | Almased Wellness | 1.2% | 35 | – | – | 25 | – |
| 14 | Kneipp | Kneipp | 1.2% | – | – | – | 47 | 12 |
| 15 | Merzy | Independent | 1.1% | 32 | – | – | 24 | – |
| 16 | Formoline | Certmedica | 1.1% | – | – | – | 35 | 20 |
| 17 | Yokebe | Naturwohl Pharma | 0.7% | 25 | – | – | 12 | – |
| 18 | ESN | The Quality Group | 0.7% | – | – | 12 | 25 | – |
| 19 | Tebonin | Schwabe | 0.7% | – | – | – | 35 | – |
| 20 | Magnetrans | STADA | 0.7% | – | – | – | 35 | – |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Germany?
- ChatGPT recommends Doppelherz most often for vitamin & supplement in Germany. Across all assistants, Doppelherz leads with 30% of recommendations.
- Which vitamin & supplement brand is improving fastest in Germany?
- Priorin has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 2.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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