Which vitamin & supplement brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Blackmores, Centrum and Kirkland for vitamins. Blackmores is named by 4 of 5 assistants.
What the data says
Blackmores is the vitamin & supplement brand AI assistants recommend most in Philippines, taking 18.3% of all recommendation points across 5 assistants. Centrum follows with 9.5% and Kirkland is third with 6.3%.
Blackmores's lead over Centrum is 8.8 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Blackmores first, while ChatGPT favours Centrum, DeepSeek favours Kirkland and Gemini favours Enervon.
The top five brands hold 43% of recommendations out of 86 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blackmores | Blackmores | 18.3% | 110 | 305 | 181 | – | 320 |
| 2 | Centrum | Haleon | 9.5% | 155 | 60 | 20 | 35 | 203 |
| 3 | Kirkland | Costco | 6.3% | 36 | 16 | 195 | 47 | 20 |
| 4 | Enervon | United Laboratories | 4.2% | 57 | 20 | 71 | 60 | – |
| 5 | Herbalife | Herbalife | 4.2% | 80 | 60 | 60 | 8 | – |
| 6 | Caltrate | Haleon | 4.1% | 70 | 32 | 33 | 50 | 20 |
| 7 | Nature's Way | Schwabe Group | 3.9% | – | 72 | – | – | 121 |
| 8 | Nature's Bounty | Nestlé | 3.8% | – | – | 157 | 12 | 20 |
| 9 | Puritan's Pride | Nestlé | 3.7% | – | – | 135 | 20 | 28 |
| 10 | Ensure | Abbott | 3.5% | 35 | 35 | 35 | 35 | 35 |
| 11 | Unilab | United Laboratories | 2.9% | – | – | – | – | 144 |
| 12 | Swisse | H&H Group | 2.4% | – | 122 | – | – | – |
| 13 | Nature Made | Otsuka Pharmaceutical | 1.3% | 12 | 28 | – | 25 | – |
| 14 | Hydroxycut | Iovate Health Sciences | 1.2% | – | 8 | – | 25 | 25 |
| 15 | Snow Caps | Unilab | 1.1% | 45 | – | – | 8 | – |
| 16 | Conzace | Unilab | 1% | 40 | – | – | 12 | – |
| 17 | C-Lium | Interphil Laboratories | 0.9% | 47 | – | – | – | – |
| 18 | Met Tathione | Met Tathione | 0.8% | 20 | – | – | 20 | – |
| 19 | Orihiro | Orihiro | 0.7% | – | 37 | – | – | – |
| 20 | Belo | Belo Medical Group | 0.7% | 35 | – | – | – | – |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Centrum most often for vitamin & supplement in Philippines. Across all assistants, Blackmores leads with 18.3% of recommendations.
- Which vitamin & supplement brand is improving fastest in Philippines?
- Ensure has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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