Which vitamin & supplement brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Doppelherz, Solgar and Olimp for vitamins. Doppelherz is named by 3 of 5 assistants.
What the data says
Doppelherz (Queisser Pharma) is the vitamin & supplement brand AI assistants recommend most in Poland, taking 11.7% of all recommendation points across 5 assistants. Solgar follows with 11.2% and Olimp is third with 10.5%.
The top spot is close: only 0.5 points separate Doppelherz and Solgar, so a small change in how either brand is described online could flip the order.
DeepSeek puts Doppelherz first, while ChatGPT favours Olimp, Claude favours Swisse, Gemini favours Olimp Labs and Grok favours Olimp Labs.
The top five brands hold 48% of recommendations out of 80 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Doppelherz | Queisser Pharma | 11.7% | 215 | – | 325 | 45 | – |
| 2 | Solgar | Nestlé | 11.2% | 108 | 185 | 112 | – | 156 |
| 3 | Olimp | Olimp Labs | 10.5% | 280 | – | 247 | – | – |
| 4 | Olimp Labs | Olimp Labs | 7.8% | – | – | – | 52 | 340 |
| 5 | Swisse | H&H Group | 6.4% | – | 320 | – | – | – |
| 6 | Naturell | Generic | 6% | 104 | – | – | 8 | 190 |
| 7 | Nature's Bounty | Nestlé | 4.7% | – | 235 | – | – | – |
| 8 | Centrum | Haleon | 4.4% | 51 | 12 | 20 | 35 | 104 |
| 9 | Ensure | Abbott | 2.2% | 8 | 35 | 35 | 8 | 25 |
| 10 | Apteo | Synoptis Pharma | 2% | – | – | 100 | – | – |
| 11 | Bioaron | Phytopharm Klęka | 1.9% | – | – | 96 | – | – |
| 12 | Nutridrink | Danone | 1.9% | 35 | – | 25 | 35 | – |
| 13 | Skrzypovita | Natur Produkt Zdrovit | 1.7% | 35 | – | – | 50 | – |
| 14 | KFD | KFD Nutrition | 1.5% | 45 | – | – | 32 | – |
| 15 | Herbalife | Herbalife | 1.1% | 32 | 25 | – | – | – |
| 16 | Nutricia | Danone | 1% | – | 52 | – | – | – |
| 17 | Neomag | Aflofarm | 0.9% | – | – | – | 45 | – |
| 18 | Swanson | Swanson Health Products | 0.9% | 16 | – | – | 8 | 20 |
| 19 | Trec Nutrition | Trec Nutrition | 0.7% | – | – | – | – | 37 |
| 20 | Magné B6 | Sanofi | 0.7% | 35 | – | – | – | – |
Questions about AI vitamin & supplement recommendations
- Which vitamin & supplement brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Olimp most often for vitamin & supplement in Poland. Across all assistants, Doppelherz leads with 11.7% of recommendations.
- Which vitamin & supplement brand is improving fastest in Poland?
- Swisse has the strongest momentum among challengers: AI names it first in 8 of 10 answers where it appears, while holding 6.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Vitamins: AI rankings by country
Covers: Bone & Joint Supplements, Brain & Eye Supplements, Detox Supplements, Fat Burning Supplements, Hair Supplements, Heart Supplements, Mineral Supplements, Multivitamins, Nutritional Supplements, Skin Supplements.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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