Which sun care brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Biore, Belo and Anessa for sun care. Biore is named by 3 of 5 assistants.
What the data says
Biore (Kao) is the sun care brand AI assistants recommend most in Philippines, taking 29% of all recommendation points across 5 assistants. Belo follows with 22.6% and Anessa is third with 11.6%.
Biore's lead over Belo is 6.4 points, a clear advantage in how AI shortlists the category.
ChatGPT and Grok put Biore first, while Claude favours Belo, DeepSeek favours Belo and Gemini favours Belo.
The top five brands hold 78% of recommendations out of 12 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Biore | Kao | 29% | 60 | – | 25 | – | 60 |
| 2 | Belo | Belo Medical Group | 22.6% | – | 35 | 35 | 35 | 8 |
| 3 | Anessa | Shiseido | 11.6% | 8 | – | – | 25 | 25 |
| 4 | Banana Boat | Edgewell Personal Care | 8% | – | – | 20 | – | 20 |
| 5 | Neutrogena | Johnson & Johnson | 6.4% | – | – | – | 20 | 12 |
| 6 | Nivea | Beiersdorf | 6.4% | 12 | – | 12 | 8 | – |
| 7 | Fairy Skin | Independent | 4% | – | – | – | – | 20 |
| 8 | Kojie San | Independent | 4% | 20 | – | – | – | – |
| 9 | Garnier | L’Oréal | 2.4% | – | – | – | 12 | – |
| 10 | Beach Hut | Independent | 2.4% | – | – | – | – | 12 |
| 11 | La Roche-Posay | L'Oréal | 1.6% | – | – | 8 | – | – |
| 12 | Sunplay | Rohto Pharmaceutical | 1.6% | – | – | – | – | 8 |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Biore most often for sun care in Philippines. Across all assistants, Biore leads with 29% of recommendations.
- Which sun care brand is improving fastest in Philippines?
- Belo has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 22.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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