Which sun care brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Biore, Wardah and Azarine for sun care. Biore is named by 3 of 5 assistants.
What the data says
Biore (Kao) is the sun care brand AI assistants recommend most in Indonesia, taking 28% of all recommendation points across 5 assistants. Wardah follows with 22% and Azarine is third with 21%.
Biore's lead over Wardah is 6 points, a clear advantage in how AI shortlists the category.
ChatGPT and Grok put Biore first, while Claude favours Azarine, DeepSeek favours Azarine and Gemini favours Azarine.
The top five brands hold 84% of recommendations out of 12 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Biore | Kao | 28% | 55 | – | 25 | – | 60 |
| 2 | Wardah | Paragon Corp | 22% | 25 | 20 | 20 | 25 | 20 |
| 3 | Azarine | Independent | 21% | – | 35 | 35 | 35 | – |
| 4 | Anessa | Shiseido | 9% | – | 25 | – | 20 | – |
| 5 | Skin Aqua | Rohto Pharmaceutical | 4% | 8 | – | 12 | – | – |
| 6 | Nivea | Beiersdorf | 3.2% | – | – | 8 | 8 | – |
| 7 | Garnier | L’Oréal | 2.4% | – | – | – | 12 | – |
| 8 | Amaterasun | Independent | 2.4% | – | – | – | – | 12 |
| 9 | Somethinc | BeautyHaul Group | 2.4% | 12 | – | – | – | – |
| 10 | Neutrogena | Johnson & Johnson | 2.4% | – | 12 | – | – | – |
| 11 | Emina | Kao | 1.6% | – | – | – | – | 8 |
| 12 | Banana Boat | Edgewell Personal Care | 1.6% | – | 8 | – | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Biore most often for sun care in Indonesia. Across all assistants, Biore leads with 28% of recommendations.
- Which sun care brand is improving fastest in Indonesia?
- Azarine has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 21% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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