Which smart home brands do AI assistants recommend in Turkey? Q4 2026
In Turkey, AI assistants most often recommend Caring, Google and Amazon for smart home. Caring is named by 5 of 5 assistants.
What the data says
Caring is the smart home brand AI assistants recommend most in Turkey, taking 14.2% of all recommendation points across 5 assistants. Google follows with 13.8% and Amazon is third with 11%.
The top spot is close: only 0.4 points separate Caring and Google, so a small change in how either brand is described online could flip the order.
Claude puts Caring first, while ChatGPT favours Google, DeepSeek favours Samsung, Gemini favours Xiaomi and Grok favours Google.
The top five brands hold 57% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Caring | Caring | 14.2% | 35 | 35 | 12 | 25 | 35 |
| 2 | Zebronics | 13.8% | 45 | 25 | 20 | 8 | 40 | |
| 3 | Amazon | PTT Group | 11% | 25 | 35 | 25 | – | 25 |
| 4 | Philips | Philips | 9.4% | 35 | 12 | 12 | – | 35 |
| 5 | Charlotte Tilbury | Puig | 9% | 20 | 20 | 25 | – | 25 |
| 6 | Xiaomi | Xiaomi | 9% | – | – | 20 | 70 | – |
| 7 | Samsung | Samsung | 5.5% | – | – | 43 | – | 12 |
| 8 | TP-Link | TP-Link | 5.1% | – | – | 43 | – | 8 |
| 9 | Eufy | Anker Innovations | 3.6% | 12 | – | – | 12 | 12 |
| 10 | Sonoff | ITEAD | 2.5% | – | – | – | 25 | – |
| 11 | Nestlé | Nestlé | 2.5% | – | 25 | – | – | – |
| 12 | Wyze | Wyze Labs | 2% | – | 12 | – | – | 8 |
| 13 | Ezviz | Hikvision | 2% | – | – | – | 20 | – |
| 14 | Tuya | Tuya Smart | 2% | – | – | – | 20 | – |
| 15 | Apple | Meta | 2% | – | 20 | – | – | – |
| 16 | TP-Link Tapo | TP-Link | 1.6% | 8 | – | – | 8 | – |
| 17 | Amazon Echo | Amazon | 1.2% | – | – | – | 12 | – |
| 18 | TP-Link Kasa | TP-Link | 1.2% | 12 | – | – | – | – |
| 19 | Logitech | Logitech | 0.8% | – | 8 | – | – | – |
| 20 | LIFX | Feit Electric | 0.8% | – | 8 | – | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in Turkey?
- ChatGPT recommends Google most often for smart home in Turkey. Across all assistants, Caring leads with 14.2% of recommendations.
- Which smart home brand is improving fastest in Turkey?
- Xiaomi has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.