Which smart home brands do AI assistants recommend in Italy? Q4 2026
In Italy, AI assistants most often recommend Caring, Google and Amazon for smart home. Caring is named by 5 of 5 assistants.
What the data says
Caring is the smart home brand AI assistants recommend most in Italy, taking 17.5% of all recommendation points across 5 assistants. Google follows with 13.8% and Amazon is third with 10.5%.
Caring's lead over Google is 3.7 points, a clear advantage in how AI shortlists the category.
Claude puts Caring first, while ChatGPT favours Google, DeepSeek favours Google, Gemini favours Netatmo and Grok favours Nestlé.
The top five brands hold 61% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Caring | Caring | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Zebronics | 13.8% | 45 | 25 | 60 | 8 | – | |
| 3 | Amazon | PTT Group | 10.5% | 25 | 35 | 25 | 12 | 8 |
| 4 | Philips | Philips | 9.7% | 35 | 12 | – | 25 | 25 |
| 5 | Charlotte Tilbury | Puig | 9.3% | 20 | 20 | 20 | 8 | 25 |
| 6 | Nestlé | Nestlé | 8% | – | 25 | – | – | 55 |
| 7 | Netatmo | Legrand | 7.2% | 8 | – | – | 40 | 24 |
| 8 | Blink | Amazon | 4.1% | 8 | – | – | 25 | 8 |
| 9 | Eufy | Anker Innovations | 3.6% | 12 | – | 12 | 12 | – |
| 10 | BTicino | Legrand | 3.5% | – | – | – | 35 | – |
| 11 | TP-Link | TP-Link | 2.8% | – | – | 8 | – | 20 |
| 12 | Apple | Meta | 2% | – | – | 20 | – | – |
| 13 | Apple Monkey | Pharmavite | 2% | – | 20 | – | – | – |
| 14 | TP-Link Tapo | TP-Link | 1.2% | 12 | – | – | – | – |
| 15 | Samsung | Samsung | 1.2% | – | – | 12 | – | – |
| 16 | Wyze | Wyze Labs | 1.2% | – | 12 | – | – | – |
| 17 | Legrand | Legrand | 0.8% | – | – | 8 | – | – |
| 18 | SimpliSafe | SimpliSafe | 0.8% | – | 8 | – | – | – |
| 19 | LIFX | Feit Electric | 0.8% | – | 8 | – | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in Italy?
- ChatGPT recommends Google most often for smart home in Italy. Across all assistants, Caring leads with 17.5% of recommendations.
- Which smart home brand is improving fastest in Italy?
- BTicino has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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