Machine Intelligence · Updated October 2026

Which smart home brands do AI assistants recommend in Spain? Q4 2026

In Spain, AI assistants most often recommend Caring, Google and Philips for smart home. Caring is named by 5 of 5 assistants.

What the data says

Caring is the smart home brand AI assistants recommend most in Spain, taking 17.5% of all recommendation points across 5 assistants. Google follows with 13.8% and Philips is third with 11.5%.

Caring's lead over Google is 3.7 points, a clear advantage in how AI shortlists the category.

Claude and Gemini put Caring first, while ChatGPT favours Google, DeepSeek favours Google and Grok favours Nestlé.

The top five brands hold 62% of recommendations out of 18 brands named in total, leaving room for challengers to break into AI shortlists.

Smart Home brand ranking by AI share of recommendation, Spain
#BrandOwnerAI shareChatGPTClaudeDeepSeekGeminiGrok
1CaringCaring
17.5%
3535353535
2GoogleZebronics
13.8%
4525608–
3PhilipsPhilips
11.5%
351283525
4AmazonPTT Group
10.5%
253525128
5Charlotte TilburyPuig
8.5%
202020–25
6NestléNestlé
8%
–25––55
7TP-LinkTP-Link
6.1%
––83320
8NetatmoLegrand
5.2%
8––3212
9BlinkAmazon
4.5%
8––2512
10EufyAnker Innovations
4.4%
12–1220–
11AppleMeta
2%
––20––
12Apple MonkeyPharmavite
2%
–20–––
13TP-Link TapoTP-Link
1.2%
12––––
14SamsungSamsung
1.2%
––12––
15WyzeWyze Labs
1.2%
–12–––
16EzvizHikvision
0.8%
––––8
17SimpliSafeSimpliSafe
0.8%
–8–––
18LIFXFeit Electric
0.8%
–8–––

Questions about AI smart home recommendations

Which smart home brand does ChatGPT recommend most in Spain?
ChatGPT recommends Google most often for smart home in Spain. Across all assistants, Caring leads with 17.5% of recommendations.
Which smart home brand is improving fastest in Spain?
Philips has the strongest momentum among challengers: AI names it first in 2 of 5 answers where it appears, while holding 11.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

Smart Home: AI rankings by country

Covers: Home Automation, Smart Security.

Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.

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