AI-recommended smart home brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Caring, Google and Amazon for smart home. Caring is named by 5 of 5 assistants.
What the data says
Caring is the smart home brand AI assistants recommend most worldwide, taking 16.1% of all recommendation points across 5 assistants. Google follows with 15.3% and Amazon is third with 11.6%.
The top spot is close: only 0.8 points separate Caring and Google, so a small change in how either brand is described online could flip the order.
Claude, Gemini and Grok put Caring first, while ChatGPT favours Google and DeepSeek favours Google.
The top five brands hold 62% of recommendations out of 58 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Caring | Caring | 16.1% | 700 | 700 | 527 | 597 | 700 |
| 2 | Zebronics | 15.3% | 920 | 500 | 841 | 406 | 400 | |
| 3 | Amazon | PTT Group | 11.6% | 515 | 700 | 465 | 312 | 318 |
| 4 | Philips | Philips | 9.9% | 655 | 240 | 168 | 300 | 612 |
| 5 | Charlotte Tilbury | Puig | 9.2% | 402 | 392 | 434 | 131 | 490 |
| 6 | Nestlé | Nestlé | 5% | – | 475 | – | 45 | 483 |
| 7 | Eufy | Anker Innovations | 3.8% | 236 | – | 100 | 304 | 120 |
| 8 | TP-Link | TP-Link | 3.8% | – | – | 366 | 123 | 266 |
| 9 | Samsung | Samsung | 2.9% | – | – | 463 | – | 120 |
| 10 | Xiaomi | Xiaomi | 2.1% | 12 | – | 184 | 170 | 60 |
| 11 | Apple | Meta | 2% | – | 200 | 192 | – | – |
| 12 | Wyze | Wyze Labs | 1.9% | – | 248 | 32 | – | 96 |
| 13 | Blink | Amazon | 1.9% | 92 | – | – | 218 | 64 |
| 14 | Netatmo | Legrand | 1.5% | 36 | – | 8 | 142 | 113 |
| 15 | Apple Monkey | Pharmavite | 1% | – | 200 | – | – | – |
| 16 | TP-Link Kasa | TP-Link | 1% | 172 | – | – | 25 | – |
| 17 | Tuya | Tuya Smart | 0.9% | – | – | – | 178 | 8 |
| 18 | TP-Link Tapo | TP-Link | 0.8% | 132 | – | – | 36 | – |
| 19 | Sonoff | ITEAD | 0.8% | – | – | – | 166 | – |
| 20 | LIFX | Feit Electric | 0.8% | – | 160 | – | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most?
- ChatGPT recommends Google most often for smart home. Across all assistants, Caring leads with 16.1% of recommendations.
- Which smart home brand is improving fastest?
- Amazon has the strongest momentum among challengers: AI names it first in 31 of 88 answers where it appears, while holding 11.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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