Which smart home brands do AI assistants recommend in Brazil? Q4 2026
In Brazil, AI assistants most often recommend Caring, Intelbras and Google for smart home. Caring is named by 4 of 5 assistants.
What the data says
Caring is the smart home brand AI assistants recommend most in Brazil, taking 11.7% of all recommendation points across 5 assistants. Intelbras follows with 11.3% and Google is third with 11%.
The top spot is close: only 0.4 points separate Caring and Intelbras, so a small change in how either brand is described online could flip the order.
Claude puts Caring first, while ChatGPT favours Google, DeepSeek favours Intelbras, Gemini favours Positivo and Grok favours Google.
The top five brands hold 53% of recommendations out of 26 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Caring | Caring | 11.7% | 35 | 35 | – | 12 | 35 |
| 2 | Intelbras | Intelbras | 11.3% | – | – | 70 | 43 | – |
| 3 | Zebronics | 11% | 45 | 25 | – | – | 40 | |
| 4 | Philips | Philips | 10.2% | 35 | 12 | 20 | – | 35 |
| 5 | Amazon | PTT Group | 8.5% | 25 | 35 | – | – | 25 |
| 6 | Charlotte Tilbury | Puig | 7.7% | 20 | 20 | 12 | – | 25 |
| 7 | Positivo | Positivo Tecnologia | 6% | – | – | – | 60 | – |
| 8 | Eufy | Anker Innovations | 4.4% | 12 | – | – | 20 | 12 |
| 9 | Samsung | Samsung | 3.2% | – | – | 20 | – | 12 |
| 10 | Sonoff | ITEAD | 2.5% | – | – | – | 25 | – |
| 11 | Nestlé | Nestlé | 2.5% | – | 25 | – | – | – |
| 12 | Tapo | TP-Link | 2.5% | – | – | 25 | – | – |
| 13 | SmartThings | Samsung | 2.5% | – | – | 25 | – | – |
| 14 | Wyze | Wyze Labs | 2% | – | 12 | – | – | 8 |
| 15 | Tuya | Tuya Smart | 2% | – | – | – | 20 | – |
| 16 | Apple | Meta | 2% | – | 20 | – | – | – |
| 17 | TP-Link Tapo | TP-Link | 1.6% | 8 | – | – | 8 | – |
| 18 | Amazon Echo | Amazon | 1.2% | – | – | – | 12 | – |
| 19 | Alexa | Amazon | 1.2% | – | – | 12 | – | – |
| 20 | TP-Link Kasa | TP-Link | 1.2% | 12 | – | – | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in Brazil?
- ChatGPT recommends Google most often for smart home in Brazil. Across all assistants, Caring leads with 11.7% of recommendations.
- Which smart home brand is improving fastest in Brazil?
- Intelbras has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 11.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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