Which smart home brands do AI assistants recommend in South Africa? Q4 2026
In South Africa, AI assistants most often recommend Caring, Google and Amazon for smart home. Caring is named by 5 of 5 assistants.
What the data says
Caring is the smart home brand AI assistants recommend most in South Africa, taking 17.5% of all recommendation points across 5 assistants. Google follows with 16% and Amazon is third with 14%.
The top spot is close: only 1.5 points separate Caring and Google, so a small change in how either brand is described online could flip the order.
Claude, DeepSeek and Gemini put Caring first, while ChatGPT favours Google and Grok favours Google.
The top five brands hold 68% of recommendations out of 22 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Caring | Caring | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Zebronics | 16% | 45 | 25 | 25 | 25 | 40 | |
| 3 | Amazon | PTT Group | 14% | 25 | 35 | 20 | 35 | 25 |
| 4 | Philips | Philips | 10.2% | 35 | 12 | 12 | 8 | 35 |
| 5 | Charlotte Tilbury | Puig | 9.8% | 20 | 20 | 25 | 8 | 25 |
| 6 | Eufy | Anker Innovations | 4.9% | 12 | – | – | 25 | 12 |
| 7 | Samsung | Samsung | 4.7% | – | – | 35 | – | 12 |
| 8 | TP-Link | TP-Link | 3.6% | – | – | 28 | – | 8 |
| 9 | Nestlé | Nestlé | 2.5% | – | 25 | – | – | – |
| 10 | Wyze | Wyze Labs | 2% | – | 12 | – | – | 8 |
| 11 | Yale | Assa Abloy | 2% | – | – | – | 20 | – |
| 12 | Sonoff | ITEAD | 2% | – | – | – | 20 | – |
| 13 | Apple | Meta | 2% | – | 20 | – | – | – |
| 14 | Ezviz | Hikvision | 1.2% | – | – | – | 12 | – |
| 15 | Tuya | Tuya Smart | 1.2% | – | – | – | 12 | – |
| 16 | Xiaomi | Xiaomi | 1.2% | – | – | 12 | – | – |
| 17 | TP-Link Kasa | TP-Link | 1.2% | 12 | – | – | – | – |
| 18 | Logitech | Logitech | 0.8% | – | 8 | – | – | – |
| 19 | LIFX | Feit Electric | 0.8% | – | 8 | – | – | – |
| 20 | Hikvision | Hikvision | 0.8% | – | – | 8 | – | – |
Questions about AI smart home recommendations
- Which smart home brand does ChatGPT recommend most in South Africa?
- ChatGPT recommends Google most often for smart home in South Africa. Across all assistants, Caring leads with 17.5% of recommendations.
- Which smart home brand is improving fastest in South Africa?
- Samsung has the strongest momentum among challengers: AI names it first in 1 of 2 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Smart Home: AI rankings by country
Covers: Home Automation, Smart Security.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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