Which sexual wellness brands do AI assistants recommend in South Africa? Q4 2026
In South Africa, AI assistants most often recommend Durex, Trojan and K-Y for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in South Africa, taking 33.1% of all recommendation points across 5 assistants. Trojan follows with 16.1% and K-Y is third with 15%.
Durex's lead over Trojan is 17 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 79% of recommendations out of 16 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 33.1% | 70 | 70 | 60 | 68 | 63 |
| 2 | Trojan | Church & Dwight | 16.1% | 25 | 50 | 12 | 25 | 49 |
| 3 | K-Y | Reckitt | 15% | 25 | 20 | 35 | 35 | 35 |
| 4 | Astroglide | BioFilm | 7.7% | 20 | 12 | – | 20 | 25 |
| 5 | SKYN | LifeStyles Healthcare | 7.2% | 32 | – | – | 20 | 20 |
| 6 | Lovers Plus | Generic | 4% | – | – | 40 | – | – |
| 7 | Choice | Generic | 3.7% | – | – | 37 | – | – |
| 8 | Sliquid | Sliquid | 2.8% | 8 | – | – | 12 | 8 |
| 9 | Okamoto | Okamoto Industries | 2.4% | 12 | – | – | 12 | – |
| 10 | Lifestyles | LifeStyles Healthcare | 2% | – | 20 | – | – | – |
| 11 | Prudence | DKT International | 1.6% | – | – | 16 | – | – |
| 12 | Crown | Generic | 1.2% | – | 12 | – | – | – |
| 13 | System JO | CC Wellness | 0.8% | – | – | – | 8 | – |
| 14 | Pasante | Pasante | 0.8% | 8 | – | – | – | – |
| 15 | Contex | Reckitt | 0.8% | – | 8 | – | – | – |
| 16 | Goodal | Independent | 0.8% | – | 8 | – | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in South Africa?
- ChatGPT recommends Durex most often for sexual wellness in South Africa. Across all assistants, Durex leads with 33.1% of recommendations.
- Which sexual wellness brand is improving fastest in South Africa?
- K-Y has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 15% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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