Which sexual wellness brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend Durex, Trojan and K-Y for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in Canada, taking 24.5% of all recommendation points across 5 assistants. Trojan follows with 21.1% and K-Y is third with 14%.
Durex's lead over Trojan is 3.4 points, a clear advantage in how AI shortlists the category.
DeepSeek and Grok put Durex first, while ChatGPT favours Trojan, Claude favours Trojan and Gemini favours Trojan.
The top five brands hold 78% of recommendations out of 17 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 24.5% | 45 | 45 | 60 | 25 | 70 |
| 2 | Trojan | Church & Dwight | 21.1% | 47 | 47 | 45 | 35 | 37 |
| 3 | K-Y | Reckitt | 14% | 35 | 35 | 35 | 35 | – |
| 4 | Astroglide | BioFilm | 10.7% | 25 | 25 | 12 | 25 | 20 |
| 5 | SKYN | LifeStyles Healthcare | 8% | 28 | – | 12 | 20 | 20 |
| 6 | Lifestyles | LifeStyles Healthcare | 6% | – | 20 | 20 | 8 | 12 |
| 7 | Set Wet | Marico | 2.8% | – | – | 8 | 20 | – |
| 8 | Kyushin | Kyushin Pharmaceutical | 2.5% | – | – | – | – | 25 |
| 9 | pjur | pjur Group | 2% | 12 | 8 | – | – | – |
| 10 | For Beloved One | Independent | 1.6% | 8 | 8 | – | – | – |
| 11 | One A Day | Bayer | 1.2% | – | – | – | 12 | – |
| 12 | System JO | CC Wellness | 1.2% | – | – | – | 12 | – |
| 13 | Crown | Generic | 1.2% | – | 12 | – | – | – |
| 14 | Glyde | Glyde Health | 0.8% | – | – | – | – | 8 |
| 15 | Sliquid | Sliquid | 0.8% | – | – | – | – | 8 |
| 16 | Gun Oil | Empowered Products | 0.8% | – | – | – | 8 | – |
| 17 | Okamoto | Okamoto Industries | 0.8% | – | – | 8 | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in Canada?
- ChatGPT recommends Trojan most often for sexual wellness in Canada. Across all assistants, Durex leads with 24.5% of recommendations.
- Which sexual wellness brand is improving fastest in Canada?
- K-Y has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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