Which sexual wellness brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend Durex, Billy Boy and pjur for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in Germany, taking 33.8% of all recommendation points across 5 assistants. Billy Boy follows with 14.2% and pjur is third with 9.7%.
Durex's lead over Billy Boy is 19.6 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 73% of recommendations out of 22 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 33.8% | 78 | 60 | 70 | 60 | 70 |
| 2 | Billy Boy | Mapa / Newell Brands | 14.2% | 37 | – | 45 | 35 | 25 |
| 3 | pjur | pjur Group | 9.7% | 25 | 35 | – | 12 | 25 |
| 4 | Ritex | Ritex | 8.8% | 28 | 8 | 32 | 20 | – |
| 5 | K-Y | Reckitt | 6.5% | 20 | 20 | 25 | – | – |
| 6 | Eros | Eros | 2.8% | – | – | – | 20 | 8 |
| 7 | Ritex Gel | Ritex | 2.5% | – | – | – | 25 | – |
| 8 | Trojan | Church & Dwight | 2.5% | – | 25 | – | – | – |
| 9 | Astroglide | BioFilm | 2.4% | – | 12 | – | – | 12 |
| 10 | Manix | LifeStyles Healthcare | 2% | – | – | – | – | 20 |
| 11 | Kyushin | Kyushin Pharmaceutical | 2% | – | – | – | – | 20 |
| 12 | Contex | Reckitt | 2% | – | 20 | – | – | – |
| 13 | Mister Potato | Mamee | 2% | – | – | 20 | – | – |
| 14 | Blausiegel | Karex | 1.2% | – | – | – | – | 12 |
| 15 | Fromms | Fromms | 1.2% | – | – | – | 12 | – |
| 16 | Glyde | Glyde Health | 1.2% | – | 12 | – | – | – |
| 17 | SKYN | LifeStyles Healthcare | 1.2% | 12 | – | – | – | – |
| 18 | RFSU | RFSU | 0.8% | – | – | – | – | 8 |
| 19 | My.Size | My.Size | 0.8% | – | – | – | 8 | – |
| 20 | Aquaglide | Joydivision | 0.8% | – | – | – | 8 | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in Germany?
- ChatGPT recommends Durex most often for sexual wellness in Germany. Across all assistants, Durex leads with 33.8% of recommendations.
- Which sexual wellness brand is improving fastest in Germany?
- pjur has the strongest momentum among challengers: AI names it first in 1 of 4 answers where it appears, while holding 9.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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