Which sexual wellness brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Durex, Okamoto and One Touch for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in Thailand, taking 35.8% of all recommendation points across 5 assistants. Okamoto follows with 15.4% and One Touch is third with 10%.
Durex's lead over Okamoto is 20.4 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 79% of recommendations out of 15 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 35.8% | 78 | 70 | 70 | 70 | 70 |
| 2 | Okamoto | Okamoto Industries | 15.4% | 25 | 12 | 37 | 40 | 40 |
| 3 | One Touch | Karex | 10% | – | – | – | 50 | 50 |
| 4 | K-Y | Reckitt | 9.9% | 25 | 25 | 25 | 12 | 12 |
| 5 | Sagami | Sagami Rubber Industries | 7.6% | 20 | – | 40 | 8 | 8 |
| 6 | Trojan | Church & Dwight | 2.8% | – | 20 | 8 | – | – |
| 7 | Astroglide | BioFilm | 2.8% | 8 | 20 | – | – | – |
| 8 | Crown | Generic | 2.5% | – | 25 | – | – | – |
| 9 | Playboy | Playboy Enterprises | 2.4% | – | – | – | 12 | 12 |
| 10 | SKYN | LifeStyles Healthcare | 2.4% | 24 | – | – | – | – |
| 11 | Lifestyles | LifeStyles Healthcare | 2% | – | 20 | – | – | – |
| 12 | pjur | pjur Group | 2% | 20 | – | – | – | – |
| 13 | Prudence | DKT International | 2% | – | – | 20 | – | – |
| 14 | Nuru | Generic | 1.6% | – | – | – | 8 | 8 |
| 15 | Water Based | Generic | 0.8% | – | 8 | – | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Durex most often for sexual wellness in Thailand. Across all assistants, Durex leads with 35.8% of recommendations.
- Which sexual wellness brand is improving fastest in Thailand?
- Okamoto has the strongest momentum among challengers: AI names it first in 0 of 8 answers where it appears, while holding 15.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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