AI-recommended sexual wellness brands: rankings in 30 countries
Worldwide, AI assistants most often recommend Durex, K-Y and Trojan for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most worldwide, taking 32.9% of all recommendation points across 5 assistants. K-Y follows with 11.4% and Trojan is third with 9.2%.
Durex's lead over K-Y is 21.5 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 64% of recommendations out of 120 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 32.9% | 2185 | 2010 | 1852 | 1888 | 1929 |
| 2 | K-Y | Reckitt | 11.4% | 718 | 700 | 857 | 638 | 499 |
| 3 | Trojan | Church & Dwight | 9.2% | 352 | 1124 | 276 | 340 | 667 |
| 4 | SKYN | LifeStyles Healthcare | 5.6% | 690 | – | 230 | 465 | 302 |
| 5 | Astroglide | BioFilm | 5.3% | 334 | 498 | 24 | 322 | 407 |
| 6 | Okamoto | Okamoto Industries | 4.6% | 344 | 83 | 366 | 352 | 228 |
| 7 | pjur | pjur Group | 2.3% | 233 | 210 | – | 57 | 183 |
| 8 | Lifestyles | LifeStyles Healthcare | 2.1% | – | 376 | 204 | 16 | 28 |
| 9 | Sagami | Sagami Rubber Industries | 1.7% | 152 | 12 | 227 | 65 | 65 |
| 10 | Prudence | DKT International | 1.5% | – | – | 464 | – | – |
| 11 | Crown | Generic | 1.4% | – | 415 | 8 | – | – |
| 12 | Control | Artsana | 1.1% | 108 | – | 110 | 50 | 74 |
| 13 | RFSU | RFSU | 1.1% | 82 | – | 45 | 70 | 142 |
| 14 | Sliquid | Sliquid | 1% | 88 | – | – | 120 | 96 |
| 15 | Pasante | Pasante | 0.9% | 108 | – | 45 | 40 | 88 |
| 16 | Contex | Reckitt | 0.8% | – | 252 | – | – | – |
| 17 | Manix | LifeStyles Healthcare | 0.8% | 50 | 12 | 45 | 25 | 117 |
| 18 | Kyushin | Kyushin Pharmaceutical | 0.7% | – | – | – | – | 217 |
| 19 | Fiesta | Karex | 0.7% | 40 | – | 45 | 62 | 70 |
| 20 | Billy Boy | Mapa / Newell Brands | 0.7% | 49 | – | 77 | 35 | 50 |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most?
- ChatGPT recommends Durex most often for sexual wellness. Across all assistants, Durex leads with 32.9% of recommendations.
- Which sexual wellness brand is improving fastest?
- K-Y has the strongest momentum among challengers: AI names it first in 38 of 134 answers where it appears, while holding 11.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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