Which sexual wellness brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Durex, SKYN and Unimil for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in Poland, taking 36.2% of all recommendation points across 5 assistants. SKYN follows with 11.8% and Unimil is third with 8.2%.
Durex's lead over SKYN is 24.4 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 69% of recommendations out of 20 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 36.2% | 82 | 70 | 70 | 70 | 70 |
| 2 | SKYN | LifeStyles Healthcare | 11.8% | 28 | – | 45 | 45 | – |
| 3 | Unimil | Unimil | 8.2% | 50 | – | – | – | 32 |
| 4 | K-Y | Reckitt | 8.2% | 20 | 25 | 25 | 12 | – |
| 5 | pjur | pjur Group | 4.9% | 12 | 12 | – | – | 25 |
| 6 | Trojan | Church & Dwight | 4.1% | – | 33 | – | – | 8 |
| 7 | RFSU | RFSU | 3.3% | – | – | – | – | 33 |
| 8 | Lifestyles | LifeStyles Healthcare | 3.2% | – | – | 32 | – | – |
| 9 | Pasante | Pasante | 2.8% | 8 | – | – | 8 | 12 |
| 10 | Unamil | Unia | 2.5% | – | – | – | 25 | – |
| 11 | Kyushin | Kyushin Pharmaceutical | 2% | – | – | – | – | 20 |
| 12 | Feminum | Aflofarm | 2% | – | – | – | 20 | – |
| 13 | Crown | Generic | 2% | – | 20 | – | – | – |
| 14 | Astroglide | BioFilm | 2% | – | 20 | – | – | – |
| 15 | Control | Artsana | 2% | – | – | 20 | – | – |
| 16 | Conamore | Generic | 1.2% | – | – | – | 12 | – |
| 17 | Contex | Reckitt | 1.2% | – | 12 | – | – | – |
| 18 | Iladian | Aflofarm | 0.8% | – | – | – | 8 | – |
| 19 | Mates | Pasante | 0.8% | – | 8 | – | – | – |
| 20 | Ritex | Ritex | 0.8% | – | – | 8 | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Durex most often for sexual wellness in Poland. Across all assistants, Durex leads with 36.2% of recommendations.
- Which sexual wellness brand is improving fastest in Poland?
- SKYN has the strongest momentum among challengers: AI names it first in 0 of 6 answers where it appears, while holding 11.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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