Which sexual wellness brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Trojan, Durex and K-Y for sexual wellness. Trojan is named by 5 of 5 assistants.
What the data says
Trojan (Church & Dwight) is the sexual wellness brand AI assistants recommend most in United States, taking 23.9% of all recommendation points across 5 assistants. Durex follows with 20.2% and K-Y is third with 14%.
Trojan's lead over Durex is 3.7 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Trojan first.
The top five brands hold 77% of recommendations out of 18 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Trojan | Church & Dwight | 23.9% | 47 | 47 | 55 | 35 | 55 |
| 2 | Durex | Reckitt | 20.2% | 45 | 45 | 50 | 25 | 37 |
| 3 | K-Y | Reckitt | 14% | 35 | 35 | 35 | 35 | – |
| 4 | Astroglide | BioFilm | 11.2% | 25 | 25 | 12 | 25 | 25 |
| 5 | SKYN | LifeStyles Healthcare | 7.2% | 20 | – | 12 | 20 | 20 |
| 6 | Lifestyles | LifeStyles Healthcare | 4.8% | – | 20 | 20 | – | 8 |
| 7 | Kyushin | Kyushin Pharmaceutical | 3.5% | – | – | – | – | 35 |
| 8 | Set Wet | Marico | 2.8% | – | – | 8 | 12 | 8 |
| 9 | One A Day | Bayer | 2% | – | 8 | – | 12 | – |
| 10 | Uberlube | Überlube | 2% | – | – | – | 20 | – |
| 11 | Goodal | Independent | 2% | 12 | 8 | – | – | – |
| 12 | Magnum | Magnum Nutraceuticals | 1.2% | – | – | – | – | 12 |
| 13 | Crown | Generic | 1.2% | – | 12 | – | – | – |
| 14 | Kimono | Mayer Laboratories | 0.8% | – | – | – | 8 | – |
| 15 | Liquid Silk | Bodywise | 0.8% | – | – | – | 8 | – |
| 16 | For Beloved One | Independent | 0.8% | 8 | – | – | – | – |
| 17 | Sliquid | Sliquid | 0.8% | 8 | – | – | – | – |
| 18 | Okamoto | Okamoto Industries | 0.8% | – | – | 8 | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in United States?
- ChatGPT recommends Trojan most often for sexual wellness in United States. Across all assistants, Trojan leads with 23.9% of recommendations.
- Which sexual wellness brand is improving fastest in United States?
- K-Y has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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