Which sexual wellness brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend Durex, Okamoto and Eve for sexual wellness. Durex is named by 5 of 5 assistants.
What the data says
Durex (Reckitt) is the sexual wellness brand AI assistants recommend most in South Korea, taking 33% of all recommendation points across 5 assistants. Okamoto follows with 12.8% and Eve is third with 10.2%.
Durex's lead over Okamoto is 20.2 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Durex first.
The top five brands hold 72% of recommendations out of 15 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Durex | Reckitt | 33% | 70 | 70 | 70 | 60 | 60 |
| 2 | Okamoto | Okamoto Industries | 12.8% | 25 | 8 | 45 | 25 | 25 |
| 3 | Eve | Eve | 10.2% | – | – | – | 55 | 47 |
| 4 | K-Y | Reckitt | 9.5% | 25 | 25 | 25 | 8 | 12 |
| 5 | Astroglide | BioFilm | 6.8% | 8 | 20 | – | 20 | 20 |
| 6 | Sagami | Sagami Rubber Industries | 5.2% | 20 | – | – | 12 | 20 |
| 7 | Lifestyles | LifeStyles Healthcare | 4% | – | 20 | 20 | – | – |
| 8 | Bare | Generic | 3.2% | – | – | 32 | – | – |
| 9 | pjur | pjur Group | 2.8% | 20 | 8 | – | – | – |
| 10 | Crown | Generic | 2.5% | – | 25 | – | – | – |
| 11 | Unidus | Unidus | 2.4% | – | – | 8 | 8 | 8 |
| 12 | Trojan | Church & Dwight | 2.4% | – | 24 | – | – | – |
| 13 | SKYN | LifeStyles Healthcare | 2.4% | 24 | – | – | – | – |
| 14 | TENGA | TENGA | 2% | – | – | – | 12 | 8 |
| 15 | Barun Saenggak | Generic | 0.8% | 8 | – | – | – | – |
Questions about AI sexual wellness recommendations
- Which sexual wellness brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends Durex most often for sexual wellness in South Korea. Across all assistants, Durex leads with 33% of recommendations.
- Which sexual wellness brand is improving fastest in South Korea?
- Eve has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 10.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sexual Wellness: AI rankings by country
Covers: Sexual Wellness: Condoms, Sexual Wellness: Lubricants.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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