Which otc medicines brands do AI assistants recommend in Malaysia? Q4 2026
In Malaysia, AI assistants most often recommend Panadol, Claritin and Blackmores for otc medicines. Panadol is named by 5 of 5 assistants.
What the data says
Panadol (Haleon) is the otc medicines brand AI assistants recommend most in Malaysia, taking 14% of all recommendation points across 5 assistants. Claritin follows with 7.6% and Blackmores is third with 7.3%.
Panadol's lead over Claritin is 6.4 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Gemini put Panadol first, while Grok favours Blackmores.
The top five brands hold 39% of recommendations out of 62 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Panadol | Haleon | 14% | 70 | 70 | 70 | 70 | 70 |
| 2 | Claritin | Bayer | 7.6% | 35 | 59 | 35 | 25 | 35 |
| 3 | Blackmores | Blackmores | 7.3% | 35 | 35 | 12 | 25 | 75 |
| 4 | Zyrtec | Kenvue | 5.2% | 20 | 25 | 25 | 35 | 25 |
| 5 | Swisse | H&H Group | 5% | 25 | 25 | – | 35 | 41 |
| 6 | Gaviscon | Reckitt | 4.8% | 25 | 25 | 35 | 35 | – |
| 7 | Decolgen | United Laboratories | 4.6% | 20 | 25 | 45 | – | 25 |
| 8 | Telfast | Sanofi | 4.2% | 25 | 20 | 20 | 20 | 20 |
| 9 | Eno | Haleon | 3.8% | 35 | 35 | – | 25 | – |
| 10 | Smecta | Ipsen | 3.5% | 8 | 20 | 25 | – | 35 |
| 11 | Uphamol | Upha Pharmaceuticals | 3% | 50 | – | – | 25 | – |
| 12 | Strepsils | Reckitt | 2.6% | – | 20 | 12 | 12 | 20 |
| 13 | Voltaren | Novartis | 2.1% | – | 25 | – | 8 | 20 |
| 14 | Melatonin | Generic | 1.9% | – | – | 35 | – | 12 |
| 15 | Nature's Way | Schwabe Group | 1.6% | – | 20 | – | – | 20 |
| 16 | Nurofen | Reckitt | 1.6% | 20 | 20 | – | – | – |
| 17 | Yakult | Yakult Honsha | 1.3% | 20 | – | 12 | – | – |
| 18 | Buscopan | Sanofi | 1% | – | – | – | – | 25 |
| 19 | Efferalgan | UPSA | 1% | – | – | – | – | 25 |
| 20 | Paracetamol | Generic | 1% | – | – | 25 | – | – |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Malaysia?
- ChatGPT recommends Panadol most often for otc medicines in Malaysia. Across all assistants, Panadol leads with 14% of recommendations.
- Which otc medicines brand is improving fastest in Malaysia?
- Eno has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 3.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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