Which otc medicines brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend Aspirin, Doppelherz and Cetirizine for otc medicines. Aspirin is named by 5 of 5 assistants.
What the data says
Aspirin (Bayer) is the otc medicines brand AI assistants recommend most in Germany, taking 10.1% of all recommendation points across 5 assistants. Doppelherz follows with 7.6% and Cetirizine is third with 5.8%.
The top spot is close: only 2.5 points separate Aspirin and Doppelherz, so a small change in how either brand is described online could flip the order.
ChatGPT, Gemini and Grok put Aspirin first, while Claude favours Doppelherz and DeepSeek favours Air Wick.
The top five brands hold 34% of recommendations out of 64 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Aspirin | Bayer | 10.1% | 60 | 50 | 35 | 60 | 47 |
| 2 | Doppelherz | Queisser Pharma | 7.6% | 25 | 152 | 12 | – | – |
| 3 | Cetirizine | Generic | 5.8% | 35 | 25 | 25 | 35 | 25 |
| 4 | Air Wick | Reckitt | 5.5% | 47 | – | 35 | 20 | 35 |
| 5 | Iberogast | Bayer | 5% | 35 | – | 35 | 35 | 20 |
| 6 | Lorano | Hexal / Sandoz | 3.9% | 25 | – | 35 | 25 | 12 |
| 7 | Rennie | Bayer | 3.2% | 25 | – | 20 | – | 35 |
| 8 | Voltaren | Novartis | 3.1% | 20 | 8 | 12 | 25 | 12 |
| 9 | Grippostad | Stada | 3% | 20 | – | 20 | 35 | – |
| 10 | Hoggar Night | STADA | 2.8% | – | – | 35 | 35 | – |
| 11 | Paracetamol | Generic | 2.7% | – | 20 | 20 | 8 | 20 |
| 12 | Ibuprofen | Generic | 2.4% | – | 35 | – | – | 25 |
| 13 | Melatonin | Generic | 2.4% | – | 25 | – | – | 35 |
| 14 | Vividrin | Bausch + Lomb | 2.2% | – | – | – | 20 | 35 |
| 15 | Buscopan | Sanofi | 2.1% | 20 | – | – | 8 | 25 |
| 16 | Imodium | Johnson & Johnson | 2.1% | 8 | 25 | 8 | – | 12 |
| 17 | Lefax | Bayer | 1.8% | – | – | 12 | 25 | 8 |
| 18 | Otrivin | Haleon | 1.6% | – | – | – | – | 40 |
| 19 | Bacchus | Dong-A | 1.5% | 12 | – | – | – | 25 |
| 20 | Thomapyrin | Sanofi | 1.4% | 8 | – | 8 | 12 | 8 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Germany?
- ChatGPT recommends Aspirin most often for otc medicines in Germany. Across all assistants, Aspirin leads with 10.1% of recommendations.
- Which otc medicines brand is improving fastest in Germany?
- Hoggar Night has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 2.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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