Which otc medicines brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend Tylenol, Claritin and Tums for otc medicines. Tylenol is named by 5 of 5 assistants.
What the data says
Tylenol (Kenvue) is the otc medicines brand AI assistants recommend most in Canada, taking 9.9% of all recommendation points across 5 assistants. Claritin follows with 6.2% and Tums is third with 6%.
Tylenol's lead over Claritin is 3.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Grok put Tylenol first, while Claude favours Tums and Gemini favours Buckley's.
The top five brands hold 34% of recommendations out of 52 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Tylenol | Kenvue | 9.9% | 60 | 25 | 60 | 35 | 67 |
| 2 | Claritin | Bayer | 6.2% | 35 | 35 | 25 | 25 | 35 |
| 3 | Tums | Haleon | 6% | 25 | 35 | 35 | 35 | 20 |
| 4 | Pepto-Bismol | Procter & Gamble | 5.8% | 35 | 25 | 25 | 25 | 35 |
| 5 | Advil | Haleon | 5.7% | 25 | 35 | 25 | 33 | 25 |
| 6 | Reactine | Kenvue | 4.8% | 25 | – | 35 | 35 | 25 |
| 7 | Aleve | Bayer | 4% | 20 | 20 | 20 | 20 | 20 |
| 8 | Jamieson | Jamieson Wellness | 3.8% | 25 | – | 35 | 35 | – |
| 9 | ZzzQuil | Procter & Gamble | 3.2% | 35 | – | 20 | 25 | – |
| 10 | Benadryl | Johnson & Johnson | 2.9% | 12 | 12 | 20 | 8 | 20 |
| 11 | Robitussin | Haleon | 2.9% | – | 35 | 12 | – | 25 |
| 12 | Buckley's | Kenvue | 2.8% | 35 | – | – | 35 | – |
| 13 | Unisom | Sanofi | 2.8% | 8 | 25 | 12 | – | 25 |
| 14 | Buckley’s | Kenvue | 2.8% | – | – | 35 | – | 35 |
| 15 | NeoCitran | Haleon | 2.6% | 20 | – | 20 | 25 | – |
| 16 | Imodium | Johnson & Johnson | 2.6% | 12 | 20 | 20 | – | 12 |
| 17 | Aerius | Organon | 2.1% | 20 | – | 12 | 20 | – |
| 18 | Webber Naturals | WN Pharmaceuticals | 1.8% | – | – | 25 | 12 | 8 |
| 19 | Motrin | Kenvue | 1.8% | 12 | 8 | 12 | 12 | – |
| 20 | Gravol | Church & Dwight | 1.5% | – | – | – | – | 37 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Canada?
- ChatGPT recommends Tylenol most often for otc medicines in Canada. Across all assistants, Tylenol leads with 9.9% of recommendations.
- Which otc medicines brand is improving fastest in Canada?
- Jamieson has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 3.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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