Which otc medicines brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Otrivin, Paracetamol and Rennie for otc medicines. Otrivin is named by 4 of 5 assistants.
What the data says
Otrivin (Haleon) is the otc medicines brand AI assistants recommend most in Netherlands, taking 5.9% of all recommendation points across 5 assistants. Paracetamol follows with 5.9% and Rennie is third with 5.1%.
The top spot is close: only 0 points separate Otrivin and Paracetamol, so a small change in how either brand is described online could flip the order.
ChatGPT and Grok put Otrivin first, while Claude favours Swisse, DeepSeek favours Rennie and Gemini favours Vicks.
The top five brands hold 26% of recommendations out of 62 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Otrivin | Haleon | 5.9% | 74 | – | 8 | 25 | 70 |
| 2 | Paracetamol | Generic | 5.9% | 70 | 25 | 35 | – | 47 |
| 3 | Rennie | Bayer | 5.1% | 70 | – | 35 | 35 | 12 |
| 4 | Vicks | Procter & Gamble | 4.8% | 56 | 12 | 20 | 35 | 20 |
| 5 | Swisse | H&H Group | 4.7% | – | 140 | – | – | – |
| 6 | Gaviscon | Reckitt | 4.6% | 50 | 12 | 25 | 25 | 25 |
| 7 | Valdispert | Vemedia | 4.2% | 70 | – | 20 | 35 | – |
| 8 | Cetirizine | Generic | 3.8% | 40 | 25 | 25 | – | 25 |
| 9 | Nurofen | Reckitt | 3.3% | 50 | 12 | 25 | 12 | – |
| 10 | Reactine | Kenvue | 3.3% | 70 | 8 | – | 20 | – |
| 11 | Imodium | Johnson & Johnson | 3.2% | 24 | 25 | 20 | 8 | 20 |
| 12 | Lucovitaal | PK Benelux | 3.2% | 50 | – | 25 | 20 | – |
| 13 | Ibuprofen | Generic | 2.8% | – | 35 | 25 | – | 25 |
| 14 | Buscopan | Sanofi | 2.5% | 40 | – | – | – | 35 |
| 15 | Loratadine | Generic | 2.5% | – | 20 | 35 | – | 20 |
| 16 | Daro | Remark Pharma | 2.3% | 70 | – | – | – | – |
| 17 | Bisolvon | Sanofi | 2.1% | 50 | – | 12 | – | – |
| 18 | Davitamon | Perrigo | 2% | 24 | – | 35 | – | – |
| 19 | Strepsils | Reckitt | 1.9% | 16 | 20 | – | 20 | – |
| 20 | Advil | Haleon | 1.8% | 16 | – | – | 25 | 12 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Otrivin most often for otc medicines in Netherlands. Across all assistants, Otrivin leads with 5.9% of recommendations.
- Which otc medicines brand is improving fastest in Netherlands?
- Swisse has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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