Which otc medicines brands do AI assistants recommend in France? Q4 2026
In France, AI assistants most often recommend Humex, Doliprane and Arkopharma for otc medicines. Humex is named by 4 of 5 assistants.
What the data says
Humex (Urgo Group) is the otc medicines brand AI assistants recommend most in France, taking 10% of all recommendation points across 5 assistants. Doliprane follows with 8.9% and Arkopharma is third with 6.1%.
The top spot is close: only 1.1 points separate Humex and Doliprane, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put Humex first, while Claude favours Arkopharma, DeepSeek favours Doliprane and Grok favours Doliprane.
The top five brands hold 34% of recommendations out of 62 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Humex | Urgo Group | 10% | 70 | – | 50 | 70 | 60 |
| 2 | Doliprane | Sanofi | 8.9% | 35 | 12 | 70 | 35 | 70 |
| 3 | Arkopharma | Arkopharma | 6.1% | – | 140 | 12 | – | – |
| 4 | Gaviscon | Reckitt | 5.3% | 35 | 12 | 25 | 35 | 25 |
| 5 | Actifed | GSK | 4% | 32 | – | 20 | 20 | 28 |
| 6 | Smecta | Ipsen | 3.9% | 25 | – | 12 | 25 | 35 |
| 7 | Imodium | Johnson & Johnson | 3.9% | 12 | 25 | 20 | 20 | 20 |
| 8 | Donormyl | UPSA | 3.8% | – | – | 35 | 35 | 25 |
| 9 | Euphytose | Bayer | 3.2% | 35 | – | 25 | 20 | – |
| 10 | Advil | Haleon | 2.9% | 20 | – | 20 | 8 | 25 |
| 11 | Vicks | Procter & Gamble | 2.6% | 33 | 12 | 8 | 12 | – |
| 12 | Efferalgan | UPSA | 2.5% | 25 | – | 25 | 12 | – |
| 13 | Dolirhume | Sanofi | 2.2% | 20 | – | 35 | – | – |
| 14 | Dafalgan | UPSA | 2.1% | 8 | – | – | 25 | 20 |
| 15 | Nurofen | Reckitt | 2.1% | 12 | 8 | – | 20 | 12 |
| 16 | Spasfon | Teva | 1.9% | – | – | 35 | 12 | – |
| 17 | Cetirizine | Generic | 1.8% | – | 25 | – | – | 20 |
| 18 | Aerius | Organon | 1.5% | 25 | 12 | – | – | – |
| 19 | Rhinadvil | Haleon | 1.5% | – | – | – | – | 37 |
| 20 | Mélatonine | Generic | 1.4% | – | – | – | – | 35 |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in France?
- ChatGPT recommends Humex most often for otc medicines in France. Across all assistants, Humex leads with 10% of recommendations.
- Which otc medicines brand is improving fastest in France?
- Doliprane has the strongest momentum among challengers: AI names it first in 6 of 7 answers where it appears, while holding 8.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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