Which otc medicines brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Panadol, Blackmores and Bodrex for otc medicines. Panadol is named by 5 of 5 assistants.
What the data says
Panadol (Haleon) is the otc medicines brand AI assistants recommend most in Indonesia, taking 12.8% of all recommendation points across 5 assistants. Blackmores follows with 7.1% and Bodrex is third with 6.8%.
Panadol's lead over Blackmores is 5.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, Gemini and Grok put Panadol first, while DeepSeek favours Bodrex.
The top five brands hold 39% of recommendations out of 65 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Panadol | Haleon | 12.8% | 60 | 70 | 50 | 70 | 70 |
| 2 | Blackmores | Blackmores | 7.1% | 35 | 35 | 25 | 20 | 63 |
| 3 | Bodrex | Kalbe Farma | 6.8% | 25 | 25 | 70 | 25 | 25 |
| 4 | Claritin | Bayer | 6.6% | 35 | 35 | 35 | 25 | 35 |
| 5 | Promag | Independent | 5.8% | 35 | 25 | 25 | 35 | 25 |
| 6 | Decolgen | United Laboratories | 4.1% | 20 | 25 | 32 | – | 25 |
| 7 | Zyrtec | Kenvue | 3.8% | 20 | 25 | 25 | – | 25 |
| 8 | Entrostop | Combiphar | 2.9% | 25 | – | 35 | 12 | – |
| 9 | Telfast | Sanofi | 2.6% | 25 | 20 | 20 | – | – |
| 10 | Kalbe | Kalbe Farma | 2.4% | – | – | – | – | 60 |
| 11 | OBH Combi | Combiphar | 2.1% | 8 | 12 | 12 | 20 | – |
| 12 | Smecta | Ipsen | 2% | – | 8 | 8 | – | 35 |
| 13 | Melatonin | Generic | 1.9% | – | – | 35 | – | 12 |
| 14 | Nature's Way | Schwabe Group | 1.8% | – | 20 | – | – | 25 |
| 15 | Swisse | H&H Group | 1.8% | 20 | 25 | – | – | – |
| 16 | Strepsils | Reckitt | 1.6% | – | 20 | – | – | 20 |
| 17 | Paracetamol | Generic | 1.6% | – | – | 20 | – | 20 |
| 18 | Bodrex Flu & Batuk | Nutrifood | 1.4% | 35 | – | – | – | – |
| 19 | Incidal-P | Dexa Medica | 1.4% | – | – | – | 35 | – |
| 20 | Antimo | Phapros | 1.4% | – | – | – | 35 | – |
Questions about AI otc medicines recommendations
- Which otc medicines brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Panadol most often for otc medicines in Indonesia. Across all assistants, Panadol leads with 12.8% of recommendations.
- Which otc medicines brand is improving fastest in Indonesia?
- Claritin has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 6.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
OTC Medicines: AI rankings by country
Covers: Allergy Management, Cough & Cold Relief, Digestive Aids, Pain Relief, Sleep Support.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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