Which lip care brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Burt's Bees, ChapStick and Carmex for lip care. Burt's Bees is named by 5 of 5 assistants.
What the data says
Burt's Bees (Clorox) is the lip care brand AI assistants recommend most in United States, taking 33% of all recommendation points across 5 assistants. ChapStick follows with 27% and Carmex is third with 14.4%.
Burt's Bees's lead over ChapStick is 6 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Burt's Bees first, while Claude favours ChapStick.
The top five brands hold 89% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Burt's Bees | Clorox | 33% | 35 | 25 | 35 | 35 | 35 |
| 2 | ChapStick | Suave Brands Company | 27% | 25 | 35 | 25 | 25 | 25 |
| 3 | Carmex | Carma Laboratories | 14.4% | – | 20 | 12 | 20 | 20 |
| 4 | Aquaphor | Beiersdorf | 8.8% | 12 | – | 20 | 12 | – |
| 5 | EOS | EOS Products | 5.6% | 8 | – | 8 | – | 12 |
| 6 | Laneige | AmorePacific | 4% | 20 | – | – | – | – |
| 7 | Maybelline | L'Oréal | 2.4% | – | 12 | – | – | – |
| 8 | Nivea | Beiersdorf | 1.6% | – | – | – | 8 | – |
| 9 | Vaseline | Unilever | 1.6% | – | – | – | – | 8 |
| 10 | MAC | Estée Lauder | 1.6% | – | 8 | – | – | – |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most in United States?
- ChatGPT recommends Burt's Bees most often for lip care in United States. Across all assistants, Burt's Bees leads with 33% of recommendations.
- Which lip care brand is improving fastest in United States?
- ChapStick has the strongest momentum among challengers: AI names it first in 1 of 5 answers where it appears, while holding 27% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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