Which dog food & care brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Pedigree, Drools and Royal Canin for dog. Pedigree is named by 4 of 4 assistants.
What the data says
Pedigree (Mars) is the dog food & care brand AI assistants recommend most in India, taking 24.6% of all recommendation points across 4 assistants. Drools follows with 15.6% and Royal Canin is third with 13.3%.
Pedigree's lead over Drools is 9 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, DeepSeek, Gemini and Grok) puts Pedigree first.
The top five brands hold 68% of recommendations out of 25 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|
| 1 | Pedigree | Mars | 24.6% | 70 | 70 | 60 | 95 |
| 2 | Drools | Drools Pet Food Pvt Ltd | 15.6% | 70 | 32 | 20 | 65 |
| 3 | Royal Canin | Mars | 13.3% | 20 | 25 | 35 | 80 |
| 4 | Himalaya | Himalaya Wellness | 9.2% | 43 | 20 | 47 | – |
| 5 | Virbac | Virbac | 5.2% | 25 | – | 25 | 12 |
| 6 | JerHigh | Perfect Companion Group | 3.8% | 20 | – | 25 | – |
| 7 | Purepet | Drools Pet Food Pvt Ltd | 3.7% | 12 | 32 | – | – |
| 8 | Choostix | Choostix Pet Treats | 3.1% | – | 25 | 12 | – |
| 9 | Zesty Paws | H&H Group | 2.9% | – | 35 | – | – |
| 10 | Gnawlers | Vegebrand India | 2.7% | 12 | – | 20 | – |
| 11 | NaturVet | Garmon Corp | 2.1% | – | 25 | – | – |
| 12 | Beaphar | Beaphar | 2% | 12 | – | 12 | – |
| 13 | Meat Up | Drools Pet Food Pvt Ltd | 1.7% | – | – | – | 20 |
| 14 | Bayer | Bayer | 1.7% | – | – | 20 | – |
| 15 | Farmina | Farmina | 1.3% | – | 8 | 8 | – |
| 16 | Dentastix | Mars | 1% | – | – | – | 12 |
| 17 | PetAg | Pet-Ag Inc. | 1% | – | 12 | – | – |
| 18 | SmartHeart | Perfect Companion Group | 0.7% | – | – | – | 8 |
| 19 | GNC | GNC | 0.7% | – | – | – | 8 |
| 20 | GoodBoy | Armitage Pet Care | 0.7% | 8 | – | – | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in India?
- ChatGPT recommends Pedigree most often for dog food & care in India. Across all assistants, Pedigree leads with 24.6% of recommendations.
- Which dog food & care brand is improving fastest in India?
- Zesty Paws has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 2.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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