Which dog food & care brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Royal Canin, Pedigree and Purina One for dog. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the dog food & care brand AI assistants recommend most in Spain, taking 16.3% of all recommendation points across 5 assistants. Pedigree follows with 10.7% and Purina One is third with 8.7%.
Royal Canin's lead over Pedigree is 5.6 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Grok put Royal Canin first, while Gemini favours Purina One.
The top five brands hold 47% of recommendations out of 33 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 16.3% | 35 | 35 | 35 | 35 | 105 |
| 2 | Pedigree | Mars | 10.7% | 35 | 35 | 35 | 35 | 20 |
| 3 | Purina One | Nestlé | 8.7% | 28 | 28 | 25 | 50 | – |
| 4 | Virbac | Virbac | 6% | 35 | 35 | – | – | 20 |
| 5 | Hill’s | Colgate-Palmolive | 5.6% | 12 | 12 | 20 | 20 | 20 |
| 6 | Greenies | Mars | 5.1% | 20 | 20 | 25 | – | 12 |
| 7 | Nutramax | Nutramax Laboratories | 4% | – | – | 35 | – | 25 |
| 8 | Advance | Affinity Petcare | 3.7% | 12 | 12 | 12 | 20 | – |
| 9 | Affinity Advance | Affinity Petcare | 3.3% | 25 | 25 | – | – | – |
| 10 | Vitakraft | Vitakraft | 3.3% | 25 | 25 | – | – | – |
| 11 | Stangest | Stangest | 3.3% | 25 | 25 | – | – | – |
| 12 | Purina | Nestlé | 3.3% | – | – | – | – | 50 |
| 13 | Flexadin | Vétoquinol | 2.7% | 20 | 20 | – | – | – |
| 14 | Affinity | Affinity Petcare | 2.7% | – | – | 28 | – | 12 |
| 15 | Beaphar | Beaphar | 2.4% | 12 | 12 | – | 12 | – |
| 16 | Bioiberica | Bioiberica | 2.3% | – | – | – | 35 | – |
| 17 | Vet’s Best | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 18 | Cosequin | Nutramax Laboratories | 1.7% | – | – | – | 25 | – |
| 19 | Milk-Bone | J.M. Smucker | 1.3% | – | – | 20 | – | – |
| 20 | Zesty Paws | H&H Group | 1.3% | – | – | 12 | – | 8 |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Royal Canin most often for dog food & care in Spain. Across all assistants, Royal Canin leads with 16.3% of recommendations.
- Which dog food & care brand is improving fastest in Spain?
- Pedigree has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 10.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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