Which dog food & care brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend Royal Canin, Natural Core and ANF for dog. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the dog food & care brand AI assistants recommend most in South Korea, taking 21% of all recommendation points across 5 assistants. Natural Core follows with 11.3% and ANF is third with 8.8%.
Royal Canin's lead over Natural Core is 9.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude and Grok put Royal Canin first, while DeepSeek favours Natural Core and Gemini favours Natural Core.
The top five brands hold 53% of recommendations out of 37 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 21% | 60 | 95 | 20 | 35 | 105 |
| 2 | Natural Core | Natural Core | 11.3% | – | – | 105 | 45 | 20 |
| 3 | ANF | Wooriwa Feed Co. | 8.8% | 37 | – | 75 | 20 | – |
| 4 | Virbac | Virbac | 7.3% | 35 | – | 20 | 35 | 20 |
| 5 | Hill’s | Colgate-Palmolive | 5% | – | 50 | – | – | 25 |
| 6 | Greenies | Mars | 5% | – | 35 | 20 | – | 20 |
| 7 | Purina One | Nestlé | 4% | – | 60 | – | – | – |
| 8 | Hill's | Colgate-Palmolive | 3.3% | – | – | – | – | 50 |
| 9 | Pedigree | Mars | 2.9% | 24 | – | – | – | 20 |
| 10 | Nutramax | Nutramax Laboratories | 2.9% | – | 12 | – | 20 | 12 |
| 11 | Doggyman | DoggyMan H.A. Co., Ltd. | 2.3% | 35 | – | – | – | – |
| 12 | Zenic | Zenic Pet Treats | 2.3% | – | – | – | 35 | – |
| 13 | Now Fresh | Petcurean | 1.9% | 20 | – | – | 8 | – |
| 14 | JerHigh | Perfect Companion Group | 1.7% | 25 | – | – | – | – |
| 15 | Bow Wow | Independent | 1.7% | – | – | – | 25 | – |
| 16 | Bayer | Bayer | 1.7% | – | – | – | 25 | – |
| 17 | Orijen | Champion Petfoods | 1.6% | – | 8 | 8 | – | 8 |
| 18 | GoodBoy | Armitage Pet Care | 1.3% | 20 | – | – | – | – |
| 19 | Beaphar | Beaphar | 1.3% | 20 | – | – | – | – |
| 20 | Zesty Paws | H&H Group | 1.1% | – | – | 8 | 8 | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends Royal Canin most often for dog food & care in South Korea. Across all assistants, Royal Canin leads with 21% of recommendations.
- Which dog food & care brand is improving fastest in South Korea?
- Virbac has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 7.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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