Which dog food & care brands do AI assistants recommend in Vietnam? Q4 2026
In Vietnam, AI assistants most often recommend Pedigree, Royal Canin and SmartHeart for dog. Pedigree is named by 5 of 5 assistants.
What the data says
Pedigree (Mars) is the dog food & care brand AI assistants recommend most in Vietnam, taking 22.7% of all recommendation points across 5 assistants. Royal Canin follows with 14.2% and SmartHeart is third with 8.5%.
Pedigree's lead over Royal Canin is 8.5 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Pedigree first.
The top five brands hold 56% of recommendations out of 44 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Pedigree | Mars | 22.7% | 60 | 70 | 70 | 45 | 95 |
| 2 | Royal Canin | Mars | 14.2% | 45 | 25 | 28 | 35 | 80 |
| 3 | SmartHeart | Perfect Companion Group | 8.5% | 45 | – | 25 | 12 | 45 |
| 4 | Virbac | Virbac | 5.5% | 35 | – | – | 35 | 12 |
| 5 | JerHigh | Perfect Companion Group | 5.2% | 43 | – | – | 35 | – |
| 6 | Greenies | Mars | 3% | – | 25 | 20 | – | – |
| 7 | Zesty Paws | H&H Group | 2.3% | – | – | 35 | – | – |
| 8 | GNC Pets | GNC | 2.3% | – | 35 | – | – | – |
| 9 | Nutri-Plus | Virbac | 2.1% | – | – | – | 12 | 20 |
| 10 | Ganador | Nutriasia / Robina Farms | 2.1% | 12 | – | – | 20 | – |
| 11 | SmartBones | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 12 | NaturVet | Garmon Corp | 1.7% | – | – | 25 | – | – |
| 13 | Bow Wow | Independent | 1.7% | – | – | – | 25 | – |
| 14 | Vemedim | Vemedim Corporation | 1.7% | – | – | – | 25 | – |
| 15 | Cosequin | Nutramax Laboratories | 1.7% | – | 25 | – | – | – |
| 16 | Beaphar | Beaphar | 1.3% | 20 | – | – | – | – |
| 17 | PetAg | Pet-Ag Inc. | 1.3% | – | – | 20 | – | – |
| 18 | Bayer | Bayer | 1.3% | – | – | – | 20 | – |
| 19 | Orijen | Champion Petfoods | 1.3% | – | 20 | – | – | – |
| 20 | KONG | KONG Company | 1.3% | – | 20 | – | – | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Vietnam?
- ChatGPT recommends Pedigree most often for dog food & care in Vietnam. Across all assistants, Pedigree leads with 22.7% of recommendations.
- Which dog food & care brand is improving fastest in Vietnam?
- Zesty Paws has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 2.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.