Which dog food & care brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Royal Canin, Pedigree and Beaphar for dog. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the dog food & care brand AI assistants recommend most in Netherlands, taking 16.3% of all recommendation points across 5 assistants. Pedigree follows with 13.3% and Beaphar is third with 8.3%.
Royal Canin's lead over Pedigree is 3 points, a clear advantage in how AI shortlists the category.
DeepSeek, Gemini and Grok put Royal Canin first, while ChatGPT favours Pedigree and Claude favours Pedigree.
The top five brands hold 52% of recommendations out of 31 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 16.3% | 35 | 35 | 35 | 35 | 105 |
| 2 | Pedigree | Mars | 13.3% | 60 | 60 | 25 | 35 | 20 |
| 3 | Beaphar | Beaphar | 8.3% | 35 | 35 | 20 | 35 | – |
| 4 | Purina One | Nestlé | 7.6% | 32 | 32 | 25 | 25 | – |
| 5 | Greenies | Mars | 6.5% | 25 | 25 | 35 | – | 12 |
| 6 | Puur | NML Health | 5.5% | 25 | 25 | 8 | 25 | – |
| 7 | Hill’s | Colgate-Palmolive | 4.3% | – | – | 20 | 25 | 20 |
| 8 | Nutramax | Nutramax Laboratories | 4% | – | – | 35 | – | 25 |
| 9 | Prins | Prins Petfoods | 3.7% | 16 | 16 | – | 12 | 12 |
| 10 | Purina | Nestlé | 3.3% | – | – | – | – | 50 |
| 11 | Vitakraft | Vitakraft | 2.7% | 20 | 20 | – | – | – |
| 12 | Flexadin | Vétoquinol | 2.7% | 20 | 20 | – | – | – |
| 13 | Virbac | Virbac | 2.4% | 12 | 12 | – | – | 12 |
| 14 | Edgard & Cooper | Edgard & Cooper | 2.1% | – | – | 32 | – | – |
| 15 | Yarrah | Yarrah Organic Petfood | 1.9% | – | – | 8 | 20 | – |
| 16 | Vet’s Best | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 17 | Eukanuba | Spectrum Brands | 1.6% | 12 | 12 | – | – | – |
| 18 | Zesty Paws | H&H Group | 1.3% | – | – | 12 | – | 8 |
| 19 | Boxby | Pets Choice | 1.3% | – | – | – | 20 | – |
| 20 | Groene Os | De Groene Os | 1.3% | – | – | – | 20 | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Pedigree most often for dog food & care in Netherlands. Across all assistants, Royal Canin leads with 16.3% of recommendations.
- Which dog food & care brand is improving fastest in Netherlands?
- Beaphar has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 8.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.