Which dog food & care brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Pedigree, Royal Canin and SmartHeart for dog. Pedigree is named by 5 of 5 assistants.
What the data says
Pedigree (Mars) is the dog food & care brand AI assistants recommend most in Thailand, taking 20.5% of all recommendation points across 5 assistants. Royal Canin follows with 13.9% and SmartHeart is third with 10.7%.
Pedigree's lead over Royal Canin is 6.6 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put Pedigree first, while ChatGPT favours SmartHeart and Gemini favours JerHigh.
The top five brands hold 57% of recommendations out of 43 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Pedigree | Mars | 20.5% | 50 | 70 | 60 | 32 | 95 |
| 2 | Royal Canin | Mars | 13.9% | 40 | 25 | 28 | 35 | 80 |
| 3 | SmartHeart | Perfect Companion Group | 10.7% | 55 | – | 35 | 25 | 45 |
| 4 | JerHigh | Perfect Companion Group | 6.8% | 47 | – | – | 55 | – |
| 5 | Virbac | Virbac | 5.5% | 35 | – | – | 35 | 12 |
| 6 | Greenies | Mars | 3% | – | 25 | 20 | – | – |
| 7 | Zesty Paws | H&H Group | 2.3% | – | – | 35 | – | – |
| 8 | GNC Pets | GNC | 2.3% | – | 35 | – | – | – |
| 9 | Me-O | Perfect Companion Group | 2.1% | – | – | 12 | – | 20 |
| 10 | Beaphar | Beaphar | 1.7% | 25 | – | – | – | – |
| 11 | Bok Dok | Thai Pet Food Co., Ltd. | 1.7% | – | – | – | 25 | – |
| 12 | Vemedim | Vemedim Corporation | 1.7% | – | – | – | 25 | – |
| 13 | SmartBones | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 14 | NaturVet | Garmon Corp | 1.7% | – | – | 25 | – | – |
| 15 | Cosequin | Nutramax Laboratories | 1.7% | – | 25 | – | – | – |
| 16 | Dentastix | Mars | 1.3% | – | 8 | – | – | 12 |
| 17 | Nutri-Plus | Virbac | 1.3% | – | – | – | – | 20 |
| 18 | Frontline | Boehringer Ingelheim | 1.3% | – | – | – | 20 | – |
| 19 | PetAg | Pet-Ag Inc. | 1.3% | – | – | 20 | – | – |
| 20 | Orijen | Champion Petfoods | 1.3% | – | 20 | – | – | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends SmartHeart most often for dog food & care in Thailand. Across all assistants, Pedigree leads with 20.5% of recommendations.
- Which dog food & care brand is improving fastest in Thailand?
- Zesty Paws has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 2.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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