Which dog food & care brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Pedigree, Royal Canin and SmartHeart for dog. Pedigree is named by 5 of 5 assistants.
What the data says
Pedigree (Mars) is the dog food & care brand AI assistants recommend most in Philippines, taking 23.7% of all recommendation points across 5 assistants. Royal Canin follows with 16% and SmartHeart is third with 7.3%.
Pedigree's lead over Royal Canin is 7.7 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Pedigree first.
The top five brands hold 58% of recommendations out of 40 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Pedigree | Mars | 23.7% | 60 | 70 | 70 | 60 | 95 |
| 2 | Royal Canin | Mars | 16% | 45 | 47 | 33 | 35 | 80 |
| 3 | SmartHeart | Perfect Companion Group | 7.3% | 45 | – | 20 | – | 45 |
| 4 | Virbac | Virbac | 6.8% | 35 | 20 | – | 35 | 12 |
| 5 | Purina One | Nestlé | 4.3% | – | 65 | – | – | – |
| 6 | JerHigh | Perfect Companion Group | 4% | 35 | – | – | 25 | – |
| 7 | Alpo | Nestlé | 3.8% | – | 37 | – | 20 | – |
| 8 | Greenies | Mars | 3% | – | 25 | 20 | – | – |
| 9 | Zesty Paws | H&H Group | 2.3% | – | – | 35 | – | – |
| 10 | Frontline | Boehringer Ingelheim | 1.7% | – | – | – | 25 | – |
| 11 | SmartBones | Spectrum Brands | 1.7% | – | – | 25 | – | – |
| 12 | NaturVet | Garmon Corp | 1.7% | – | – | 25 | – | – |
| 13 | Pro Plan | Nestlé Purina | 1.6% | 12 | – | 12 | – | – |
| 14 | Me-O | Perfect Companion Group | 1.3% | – | – | – | – | 20 |
| 15 | Nutri-Plus | Virbac | 1.3% | – | – | – | – | 20 |
| 16 | Vitality | Vitality Pet Nutrition | 1.3% | 8 | – | – | 12 | – |
| 17 | Beaphar | Beaphar | 1.3% | 20 | – | – | – | – |
| 18 | Beggin' | Nestlé Purina | 1.3% | – | – | – | 20 | – |
| 19 | NexGard | Boehringer Ingelheim | 1.3% | – | – | – | 20 | – |
| 20 | PetAg | Pet-Ag Inc. | 1.3% | – | – | 20 | – | – |
Questions about AI dog food & care recommendations
- Which dog food & care brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Pedigree most often for dog food & care in Philippines. Across all assistants, Pedigree leads with 23.7% of recommendations.
- Which dog food & care brand is improving fastest in Philippines?
- Zesty Paws has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 2.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Dog: AI rankings by country
Covers: Dog Food, Dog Health, Dog Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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