Which beer brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Heineken, Heineken 0.0 and Amstel for beer. Heineken is named by 5 of 5 assistants.
What the data says
Heineken is the beer brand AI assistants recommend most in Netherlands, taking 11.7% of all recommendation points across 5 assistants. Heineken 0.0 follows with 9.9% and Amstel is third with 7.7%.
The top spot is close: only 1.8 points separate Heineken and Heineken 0.0, so a small change in how either brand is described online could flip the order.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Heineken first.
The top five brands hold 41% of recommendations out of 34 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Heineken | Heineken | 11.7% | 35 | 35 | 35 | 35 | 35 |
| 2 | Heineken 0.0 | Heineken | 9.9% | 35 | 8 | 35 | 35 | 35 |
| 3 | Amstel | Heineken | 7.7% | 25 | 20 | 25 | 20 | 25 |
| 4 | Amstel 0.0 | Heineken | 6.3% | 20 | – | 25 | 25 | 25 |
| 5 | Jopen | Jopen | 5.3% | 12 | – | 12 | 20 | 35 |
| 6 | De Molen | Swinkels Family Brewers | 5% | – | 25 | 25 | – | 25 |
| 7 | Brouwerij 't IJ | Duvel Moortgat | 4.7% | – | 35 | – | 35 | – |
| 8 | Grolsch | Asahi | 4.5% | 8 | 8 | 20 | 12 | 20 |
| 9 | Bavaria | Swinkels Family Brewers | 3.5% | 20 | – | 12 | 8 | 12 |
| 10 | Grolsch 0.0 | Asahi | 3.5% | 12 | – | 20 | – | 20 |
| 11 | Bavaria 0.0 | Swinkels Family Brewers | 3.3% | 25 | – | 12 | – | 12 |
| 12 | Brewdog | BrewDog plc | 3.1% | 35 | – | – | – | 12 |
| 13 | Oedipus | Heineken | 2.7% | 20 | – | 20 | – | – |
| 14 | Stella Artois | AB InBev | 2.7% | – | 32 | – | – | 8 |
| 15 | Hertog Jan | AB InBev | 2.5% | 12 | – | – | 25 | – |
| 16 | Brouwerij ’t IJ | Duvel Moortgat | 2.3% | – | – | 35 | – | – |
| 17 | Guinness 0.0 | Diageo | 2.3% | – | 35 | – | – | – |
| 18 | La Trappe | De Koningshoeven Brewery | 2.2% | 25 | – | – | – | 8 |
| 19 | Uiltje | Swinkels Family Brewers | 1.9% | 8 | 12 | 8 | – | – |
| 20 | Texels | Heineken | 1.7% | – | – | – | 25 | – |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Heineken most often for beer in Netherlands. Across all assistants, Heineken leads with 11.7% of recommendations.
- Which beer brand is improving fastest in Netherlands?
- Brouwerij 't IJ has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.