Which snacks & sweets brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Haribo, Verkade and Milka for snacks & sweets. Haribo is named by 5 of 5 assistants.
What the data says
Haribo is the snacks & sweets brand AI assistants recommend most in Netherlands, taking 8.8% of all recommendation points across 5 assistants. Verkade follows with 8.1% and Milka is third with 7.7%.
The top spot is close: only 0.7 points separate Haribo and Verkade, so a small change in how either brand is described online could flip the order.
put Haribo first, while ChatGPT favours Oreo, Claude favours Jumbo Vape, DeepSeek favours Verkade, Gemini favours Verkade and Grok favours Verkade.
The top five brands hold 36% of recommendations out of 41 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Haribo | Haribo | 8.8% | 70 | 35 | 35 | 35 | 35 |
| 2 | Verkade | Pladis | 8.1% | 70 | – | 35 | 45 | 45 |
| 3 | Milka | Mondelez | 7.7% | 70 | 20 | 35 | 25 | 35 |
| 4 | Oreo | Mondelez | 5.9% | 70 | – | 25 | 12 | 35 |
| 5 | Pringles | Kellanova | 5.8% | 50 | 20 | 25 | 20 | 25 |
| 6 | Lay's | PepsiCo | 5.8% | 35 | 35 | – | 35 | 35 |
| 7 | Red Bull | Red Bull GmbH | 4.8% | 45 | – | 25 | 25 | 20 |
| 8 | Lindt | Lindt & Sprüngli | 4.1% | 32 | 35 | 20 | – | 12 |
| 9 | Doritos | PepsiCo | 3.8% | 20 | 25 | 20 | 25 | – |
| 10 | Lu | Mondelez | 3.6% | 12 | 20 | 20 | 35 | – |
| 11 | Tony's Chocolonely | Tony’s Chocolonely | 3.6% | 20 | 12 | – | 35 | 20 |
| 12 | Croky | Roger & Roger | 3.2% | 32 | – | 12 | 12 | 20 |
| 13 | Liga | Mondelez | 2.9% | 45 | – | – | – | 25 |
| 14 | Lay’s | PepsiCo | 2.9% | 35 | – | 35 | – | – |
| 15 | Venco | Cloetta | 2.4% | 25 | – | 8 | – | 25 |
| 16 | Katja | Katjes International | 2.2% | 12 | – | 20 | 20 | – |
| 17 | Tony’s Chocolonely | Tony’s Chocolonely | 2.1% | 25 | – | 25 | – | – |
| 18 | Mentos | Perfetti Van Melle | 2% | 28 | – | – | 12 | 8 |
| 19 | Skittles | Mars | 1.8% | 20 | – | 12 | – | 12 |
| 20 | Lotus Herbals | Lotus Herbals | 1.8% | – | 35 | – | 8 | – |
Questions about AI snacks & sweets recommendations
- Which snacks & sweets brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Oreo most often for snacks & sweets in Netherlands. Across all assistants, Haribo leads with 8.8% of recommendations.
- Which snacks & sweets brand is improving fastest in Netherlands?
- Lay's has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 5.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Snacks & Sweets: AI rankings by country
Covers: Biscuits & Cookies, Candy & Confectionery, Chips & Crisps, Chocolate.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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